Print Page | Sign In | Join AESP
Certificate of Excellence in DSM Program Management
Share |



Designed to provide you with the knowledge and tools needed to excel as a demand-side management professional. In a cohort-based program, you complete 5 courses and a Capstone project to earn the Certificate of Excellence in DSM Program Management. The Certificate provides prospective employers, or utilities as customers, the assurance that you have the essential knowledge required to manage demand-side management programs, and the skills required to succeed. To clarify the intent of this educational program – this is an assessment-based certificate program that will provide the learning outcomes as described. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials.


This course will be delivered in two parts:

Courses 1-4:
Delivered online. Self-paced. The online courses takes approximately 1-2 hours each to complete and will be made available 6 weeks prior to the in-person training.

In-Person Course and Capstone Project:
Course participants will meet in-person for 4 days in a city and date that will have been pre-determined before the start of the course. Here they will attend live lectures to complete the In-Person Course, then work collaboratively with a team to complete a Capstone project.


Full Course:

Member Price: $1,999 USD, or (10) Group Member Points
Non-Member Price: $2,499 USD


Online courses:
To Purchase any of the course listed below, click here.

Course 1-4 Bundle:
Member Price: $799 USD, or (4) Group Member Points
Non-Member Price: $1,199 USD
To Purchase the Bundle, Click Here.

Course 1 - Energy Basics:
Member Price: $149 USD, or (1) Group Member Point
Non-Member Price: $249 USD

Course 2 - Utility Fundamentals:
Member Price: $249 USD, or (1) Group Member Point
Non-Member Price: $349 USD

Course 3 - Utility Business Models:
Member Price: $249 USD, or (1) Group Member Point
Non-Member Price: $349 USD

Course 4 - Contract Management:
Member Price: $249 USD, or (1) Group Member Point
Non-Member Price: $349 USD

2020 Cohorts:

Philadelphia, PA - August 4-7, 2020
Phoenix, AZ - October 20-23, 2020


Course Outline

The Certificate of Excellence in DSM program Management Course includes five courses, four online and one in person. Courses one through four can be taken as a bundled package or individually on demand. To earn the certificate, you will join a training cohort and complete the in-person course and a capstone project. Whether you take just one online course or complete the full certificate program, our curriculum will provide the knowledge, insights, tools, and resources that will help you succeed as a demand-side management professional. 

To receive the Certificate of Excellence in DSM Program Management, you must complete all 5 Courses, the capstone project and pass all module tests with an 80% or higher.


Course 1: Energy Basics


Energy. We use it every day, but why is it important? Who uses it? How is it generated and transmitted to end users? This course will enable DSM program managers to answer these foundational questions.


Course 2: Utility Fundamentals


You may work in the demand-side management industry, but do you know how this industry, or even utilities for that matter, came about? This course helps DSM program managers understand basic industry fundamentals, including its origins and the complex relationship between regulation and operations.


Course 3: Utility Business Models


Much has changed to the traditional utility business model over the past decade. This course is designed to enable DSM program managers to understand how utilities traditionally operate (make money) and how their traditional operations are being disrupted through the advent of new policies and technologies.


Course 4: Contract Management


Contract management matters, especially so for a demand-side management program manager who uses contract vehicles to manage and execute all their work. This course instructs attendees on the best practices in contract, budget, change, and risk management necessary for successful project and program management.


In-Person Course:


The demand-side management program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the three DSM program cycle components, program planning and design, implementation, and evaluation. Although implementation and evaluation are two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two.

Capstone Project

The AESP DSM Program Management Capstone is a project that directly reinforces the information learned in the trainings and requires individuals to apply these skills to a real-world professional scenario. It is worked on collaboratively as a team and must be completed to receive the program manager certificate.

Learning Outcomes

At the end of this course, the learner will be able to:

  • Describe how a utility operates
  • Explain what a load profile is and its relationship to customer energy use
  • Define demand side management and why it makes economic sense
  • Describe and discuss how to conduct a cost effectiveness analysis
  • Recall the key metrics used for program design, planning, and evaluation
  • Outline the steps for conducting portfolio planning
  • Describe the common research studies and data gathering methods
  • Illustrate the relationships between market barriers, adoption and savings risk
  • Outline what Program Theory is, and how logic model are constructed and used
  • Identify the correct sequence of events for designing a program
  • Describe common program implementation strategies and structures
  • Outline and describe data tracking systems, their uses, value, and options available
  • Recall and discuss the importance of managing a customer's experience
  • Identify how to approach developing an integrated marketing strategy and its benefits
  • Recall the key types of marketing metrics and how they measure effectiveness
  • Define and describe the types of evaluation
  • Recall and describe simple energy engineering calculations, and simulation and statistical models
  • Describe why attribution is important to DSM programs
  • Define and articulate how free ridership, spillover, market effects, and NTG impacts DSM programs
  • Outline the uses and value of a process evaluation
  • Describe how a market evaluation helps inform program design and evaluation activities
  • Outline the importance of baseline research and market studies


CEU credits will be awarded upon completion of the course requirements.

Courses 1-4 (Online): 0.8 CEUs (0.2 Per Course)
In-Person Course: 0.8 CEUs
Total: 1.6 CEUs


Start or Return to Online Course

Make sure you are logged in to your AESP account before clicking below to enter the AESP Learning Portal.

If you have any questions, please contact

Go to AESP eLearning Platform

The Certificate of Excellence was developed by the Cadmus team which includes ILLUME Advising, Dunsky Energy Consulting and Grounded Research.

Latest Tweets

Contact Us

15215 S 48th St, STE 170
Phoenix, AZ 85044
Tel: 480-704-5900

Privacy Policy