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|AESP Wisconsin Chapter Page|
Join The Wisconsin Chapter
Already a member of AESP and want to join this chapter? Email Erikka Byrge at email@example.com to get involved.
A trip around the sun: strategic marketing of your energy efficiency programs
½ day Marketing Course sponsored by the AESP Wisconsin Chapter
Date: June 20, 2019
Time: 11:00 am – 4:00 pm Lunch is included – stay a little later and enjoy a hosted Happy Hour and network with your peers!
Location: Slipstream Office 431 Charmany Drive, Madison, WI 53719
Fee: $149 for member | $199 for non-member
Trainer: Katie Mueller, Franklin Energy
Strategic Marketing of your Energy Efficiency Programs
Welcome to the marketing universe! Join us for this half-day course where we focus on a customer-first approach to energy-efficiency marketing. Together we’ll take a journey around the sun, focusing on customer pain points and communication methods, and how programs, like planets, react to customers in different ways. We will also discuss various marketing strategies from traditional to digital to grow awareness, participation and customer satisfaction. Lunch will be provided. Join the Wisconsin chapter of AESP afterward for a local happy hour.
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