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Strategic Marketing of EE Programs – A Primer - Online Training
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This is a live online training and will be airing on Monday, August 3rd.

 Export to Your Calendar 8/3/2020
When: 1:00 PM
Where: GoToWebinar Meeting Platform (EasternTime)


Online registration is available until: 8/2/2020
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Strategic Marketing of EE Programs – A Primer

Presented by Laura Orfanedes and Deanna Peiffer, ICF



Date: Monday Aug. 3, 2020
Time: 1:00 – 4:00 pm (ET)
Trainers: Laura Orfanedes, ICF and Deanna Peiffer, ICF
Fee:  Members - $199 or 1 Group Member Point;
          Non-members - $299
CEUs: .2


We’ve taken one of our longest running courses, Strategic Marketing of your Energy Efficiency Programs, and handpicked the most important content you need to plan and implement an effective marketing strategy for residential customers. Ideal for new marketing managers or program managers who are new to marketing.

This special, 3-hour online course will teach you how to:

  • Build a consumer insight approach with consumer research, data, and analytics
  • Identify interventions that engage and motivate customers
  • Create a marketing plan
  • Evaluate customer experience
  • Select the right key performance indicators to track, measure, and report on performance.


Audience: Those new to marketing or those who want to understand more about how marketing works and interacts with other program functions such as implementation and evaluation

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