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AESP Webinar: Keeping Your Trade Allies Close in a Contactless Society
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This is a free webinar.

When: 1:00 PM
Where: Online

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AESP COVID-19 Series:

Keeping Your Trade Allies Close in a Contactless Society

June 23, 2020 • 1 pm ET


Now, more than ever, energy efficiency programs need to consider their trade ally partners as critical players in both outreach and engagement strategies. Participate in this webinar to hear how to use trade ally advisory councils to strengthen relationships with your trade ally community. Panelists will also explore how to adjust your engagement strategy with trade allies during and after stay-at-home orders to ensure both trades and customers feel safe.

Alison Jaworowski, DTE Energy
Katie Mueller, Franklin Energy
Laura Frantz, ICF

Karen Germain, Vice Chair, AESP
Marketing Topic Committee

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