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AESP Webinar: The Power to Choose a Market-Based Approach to Scale Clean Energy Investment
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 Export to Your Calendar 12/6/2018
When: 12/6/18
1:00 PM EST
Where: United States

Online registration is available until: 12/6/2018
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The Power to Choose – 
A Market-Based Approach to Scale Clean Energy Investment by Residential Customers

December 6, 2018 ~ 1 PM (ET)



The industry is struggling to find ways to replace (and exceed) the large savings achieved historically by efficient lighting programs, while plug loads – which don’t lend themselves to cost-effective rebates – are the fastest growing source of residential demand. PG&E was among the first utilities to pioneer an online Marketplace back in March 2015 – an innovative retail product approach – and recently filed to begin claiming the market-based savings resulting from non-rebated efficient purchases in 2019, cost-effectively filling the gap left by lighting. By making efficiency visible and actionable to consumers, market forces come into play, closing the gap between technical and market potential, without the need for mass market incentives. PG&E will provide context to the discussion by presenting a brief overview of the project from the utility’s perspective. Experts from Enervee and Research Into Action will present research on the gap between consumer aspirations to buy efficient products and the products they end up picking, the behavioral science behind the design of online choice engines and the impressive results that have been achieved by the PG&E Marketplace.



Tim Michel, PGE and AESP Board Director


Susan Norris, PGE

Anne Arquit Niederberger, PhD, Enervee

Guy Champniss, PhD, Enervee

Todd Malinick, PhD, Research Into Action

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