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When: Monday, 1/21
8:00 AM
Where: San Antonio Marriott Rivercenter
101 Bowie Street, San Antonio TX, 78205 US
United States

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AESP Pre-conference Trainings*


Jan 21: 8 am-3:30 pm
Rate: $575.00 (US) per person* or 3 group member points*
Earn CEUs


Efficient Electrification… A Technology Overview and Analysis of Energy System Impact

EPRI Instructors: Tom Wilson, Principal Technical Executive; John Halliwell, Technical Executive; Ron Domitrovic, Program Manager; Allen Dennis, Sr. Program Manager, Energy Utilization; Frank Sharp, Sr. Technical Leader; Tom Reddoch, Principal Technical Executive and Omar Siddiqui, Technical Executive

Currently, electricity provides for only 21% of the final energy consumed in the US.  Yet, continued greening of the electricity sector generation mix coupled with an evolving electric grid that is much more dynamic and flexible is enabling an opportunity to advance consumer adoption of more energy efficient end-use electrification technologies.  Increased adoption of efficient electrification technologies – and specifically electric transportation – has the potential to impact system planning, while also providing increased consumer choices and significant societal benefits. 

This session will focus on the following:

  • Why “efficient” electrification and why now?
  • What end-use technologies are emerging and which have the greatest potential impact for society and consumers?
  • What are the potential impacts to the energy system of increased electrification?
  • How will industry stakeholders assess the cost/benefits of end-use electrification technologies?

Rob Chapman shares what you can expect to learn from his training and the main benefits from this course.



Design Thinking: Creating Customer-Centric: DSM/DER Programs, Marketing and Experiences
(for Utilities-only)

Instructor:  Bill LeBlanc, E Source

Why did it take 80 years for luggage designers to put wheels on suitcases? Sometimes obvious solutions are hard to see…and momentum and habits set in. Developed at Stanford University’s Institute of Design (the ‘’), Design Thinking can be applied to any challenge. Initially used in tech companies such as Apple (the computer mouse is an early win), then to service industries such as the Mayo Clinic’s award-winning patient care process and Bank of America’s hyper-successful “Keep the Change®” program, it’s now ready to be part of the energy industry.

Design thinking can create new ways of looking at old problems, or to dive into brand new areas. Challenges such as rate design, connected/smart homes, EVs, demand response, energy efficiency, or low-income programs can all benefit from using customer empathy as starting point in design.
In this utility-only workshop, attendees will learn through a hands-on approach how to extract key insights from ethnographic research where we delve deeply into customers’ needs, wants, and fears. You will then “peel the onion” to discover why customers feel and act the way they do. Attendees will then move through the design process, creating Points of View, “How Might We…” statements, and then onto brainstorming for new and different solutions that customers just might like enough to share on social media! Finally, we’ll talk about the importance of rapid-rough prototyping as well as storytelling.

Key Learning Outcomes:

  • How the design thinking approach is different than typical product development stage-gate processes
  • How to use the power of open-ended ethnographic research to develop true customer-centric insights
  • Experiencing the application of design thinking to real DSM challenges you are facing today


Here Bill LeBlanc shares what you can expect to learn from his training and his top three takeaways:


San Antonio Marriott Rivercenter
101 Bowie Street
San Antonio TX, 78205 US

Hotel reservations can be made directly online: 

The room block will be honored until the room block is full or December 28, 2018.

Cancellation Policy:

Cancellations received by 1/4/19, will receive a refund, minus a $100 processing fee. If using Points, there will be a 1 Point cancellation fee. Cancellations received after 1/4/19 & no shows will not receive a refund (cash or Points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for training course canceled or you may reschedule attendance in the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.

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