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Certificate of Excellence - DSM Program Management
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This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials.

 Export to Your Calendar 10/23/2018 to 10/25/2018
When: Tuesday, 10/23, 8 am
Thursday, 10/25, 4:30 p,
Where: Portland, OR
United States

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AESP Certificate of Excellence DSM Program Management*

October 23-25, 2018



A new cohort is starting now!

Courses 1-4 are completed online while courses 5 and 6 will be delivered in Portland, OR.*


Oct 23:  8am - 6pm

Oct 24:  8am - 5pm

Oct 25:  9am - 4:30pm 

Times are subject to change

Rates for the Portland launch only: 

$1,499.00 (US) member
$1,999.00 (US) non-member
or 10 group member points

Earn up to 2.4 CEUs for passing all 6 of these courses!

Course 5: DSM Program Cycle
The demand-side management (DSM) program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the first of the three DSM program cycle components, that of program planning and design.

By completing this course you will be able to:

  • Describe how a utility operates, and plans for DSM within their operations
  • Illustrate the economic rationale for DSM
  • Define cost effectiveness tests, and describe and discuss how to conduct a cost effectiveness analysis
  • Recall and describe the components of a DSM portfolio, including the key metrics used for program design, planning, and evaluation
  • Articulate the difference between technical, economic and achievable potential
  • Outline how a Program Theory Logic Model is constructed and used
  • Illustrate the relationships between market barriers, adoption and savings risk
  • Outline the objectives for undertaking market research
  • Identify the future implications for DSM program planning and design.

Course 6: DSM Program Cycle

DSM program managers can expect to learn about the remaining two components of the DSM program cycle, which includes implementation and evaluation. Although two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two.

By completing this course you will be able to:

  • Discuss the DSM program management job function
  • Describe common program implementation strategies and structures
  • Recall and discuss the importance of managing your customer's experience
  • Outline the growing importance of customer engagement, and identify key best practices
  • Define and describe the key types of marketing metrics and how they are used to measure effectiveness
  • Outline the components of EM&V, and identify what is measured
  • Define statistical uncertainty and its importance to EM&V
  • Describe why attribution is important to DSM programs
  • Outline the uses and value of impact, process, and market evaluations, and common methods for completing these evaluations

Capstone Project
The capstone project is a research initiative that directly reinforces the information learned in the trainings and requires individuals to work collaboratively to apply these skills to a real-world professional scenario. Individuals will be able to express and work on a project that aligns with their role, areas of interest, and the sector. It must be completed to receive the certificate.

Please copy/click on this link:  then complete and return the Capstone Interest Form to within three business days.  The instructors will use this information to assign teams.

One of Capstone projects from this cohort will be selected to present at AESP’s 29th Annual Conference in January. 


For more information view our Certificate of Excellence Page:

To clarify the intent of this educational program: this is an assessment-based certificate program that will provide the learning outcomes described in the certificate brochure and on AESP’s website. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials. If you have any questions please contact

Portland agenda times

Course Location

720 SW Washington St.
Portland, OR

Hotel accommodations
The Kimpton Hotel Vintage Portland located at 422 SW Broadway, Portland, OR  97205 is one of the closest to the training facility. 

Book online at: or call 1-800-Kimpton and mention the AESP 2018 Training.


Cancellation Policy:

Cancellations received by 10/15/18, will receive a refund, minus a $100 processing fee. If using Points, there will be a 1 Point cancellation fee. Cancellations received after 10/15/18 & no shows will not receive a refund (cash or Points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for training course canceled or you may reschedule attendance in the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.

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