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AESP Webinar: Building Success with Data Analytics in Marketing Strategies
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Join us for this 60 minute webinar.

 Export to Your Calendar 11/1/2018
When: November 1
1:00 PM EST
Where: United States


Online registration is available until: 11/1/2018
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Building Success with Data Analytics in Marketing Strategies

November 1, 2018 • 1 pm (ET)

 

 

 

Marketing departments everywhere are under pressure to prove that every dollar spent leads to kilowatt hours saved. To do that that, we need data.

Every interaction we have with a customer – billing, newsletters, rebate offers, and more – creates consumption, geographic, and firmographic data for us to use in our marketing efforts. We have mountains of data, but how do we use it to create and measure effective marketing strategies and campaigns? Even if when your marketing department does not have a dedicated data analyst, you can learn how to use data more effectively to guide your marketing strategy, campaigns, and reporting to demonstrate marketing’s success.

DNV GL will share how they use data in their marketing campaigns for clients around the country during this webinar with key insights from Sharon Madigan, Senior Program Manager, ComEd. 

 

                

Moderator:

Susan Stefanovich, DNV GL

 

Speakers:

Sharon Madigan, ComEd

   

Ian Kelsey, DNV GL

 



 

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