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Pre-conference Trainings
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When: Monday, 2/17
8:00 AM
Where: Anaheim Marriott
700 W Convention Way, Anaheim, CA 92802
United States

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AESP Pre-conference Trainings*




Pre-conference Courses:  (extra fee)
$ 575 USD (per person) 
3 Group Member Points


Customer Engagement – How to get your customers to say YES!

Trainers:  Laura Orfanedes, ICF and Deanna Peiffer, ICF

In this one-day course, we will present a set of guidelines and best practices, accompanied by applied exercises that will step course participants through the planning, implementation, and evaluation requirements for an integrated and effective customer engagement program.

By completing this course, you will be able to:

  • Build a consumer insight approach with consumer research, data, and analytics
  • Identify interventions that engage customers
  • Map the customer journey and touch points
  • Design marketing approaches for engagement campaigns
  • Plan and execute effective engaging and personalized communications
  • Select the right key performance indicators to measure performance
  • Plan and implement for optimum tracking, reporting, and evaluability 


Beneficial Electrification - Building a Framework and Roadmap that Helps Customers, The Grid, and the Environment

Trainer:  Bill LeBlanc, E Source

Electrification is a hot topic in utility circles but it also raises many issues including how to deal with cost-effectiveness, how to measure environmental benefits, who the winners and losers are, and whether utilities will be financially compensated for their programs. In this course, we will address the pressing topics above as we lay out the landscape of Beneficial Electrification covering: Defining Electrification, Goals, Setting up the Economic and Environmental Equations, Regulatory Incentives, The Human Side of Electrification, Technologies for Electrification, and Creating a Utility Action Plan.



Anaheim Marriott
700 W Convention Way
Anaheim, CA  92802

Reservations can be made online.

AESP does not use a housing management firm and we will not call you to reserve rooms. 

The room rate for AESP is $219 + taxes per night.  The block closes on January 24, 2020.

Cancellation Policy:

Cancellations received by 2/4/20 will receive a refund, minus a $100 processing fee. If using Points, there will be a 1 Point cancellation fee. Cancellations received after 2/4/20 & no shows will not receive a refund (cash or Points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for training course canceled or you may reschedule attendance in the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.

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