Print Page | Sign In | Join AESP
AESP Members Forum
Blog Home All Blogs
Members - here's the place to share your blog articles, white papers, articles, and announcements about new product releases, awards, new branch offices and other exciting news. Log-in and post your announcement here. We'll review, approve and post them for other members to see.

 

Search all posts for:   

 

Top tags: Energy Efficiency  Apogee Interactive  customer engagement  Cadmus  energy  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  customer engagement digital  digital engagement  Customer Engagement Residential Programs  corporate communications  energy efficiency programs  marketing  Residential Programs  customer satisfaction  DSM  Behavioral  Customer Engagement Energy Efficiency  Energy Efficiency Experts of Tomorrow  ENERGY STAR  fiveworx  Solar  111d  AESP One To Watch  Apogee  award  Customer EngagementResidential Programs  EM&V  Energy Analysis 

More like Ikea, Less like the IRS

Posted By Franklin Energy, Wednesday, July 13, 2016

I love a good catalog. I’m instantly transported to an idyllic place where my house is flawlessly decorated and organized. The throw pillows complement the loveseat (which matches the rug). Even the dog coordinates with his dog bed tucked neatly in the alcove. Sigh.

As you comb through each spread, there’s also a sense of familiarity. You know the brand. You identify with the look and feel. Recognize the products. You know the names, styles, cost, and ordering them is a cinch with those bolded product codes.

Why can’t everything be so satisfying and simple?

To read the full blog post click here.

 

 Attached Thumbnails:

Tags:  application  catalog  energy  Energy Efficiency  energy efficiency programs  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  incentive catalog  marketing 

Share |
PermalinkComments (0)
 

Latest Tweets

Contact Us

15215 S. 48th St.
Suite 170
Phoenix, AZ 85044
whatsnew@aesp.org
Tel: 480-704-5900