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Why Personalization Matters white paper

Posted By Ryan Gooch, Friday, March 9, 2018

 

The world is a really noisy place. It can be incredibly challenging to deliver messaging to your customers that gets their attention and gets results. Your best chance is to personalize your communication and engage customers at the individual level at every touch point. The right approach to personalization is good for both you AND your customer, helping you become a trusted purveyor of useful, relevant content. While email is one of the most impactful and cost-effective channels for personalizing your messaging to customers, the same level of personalization can be applied across all channels and initiatives. This is great news, because now more than ever, utilities need to connect with customers on a more meaningful level. Personalization is a strategic imperative.

 

Ryan Gooch, Director of Customer Success
Fivework
ryan@fiveworx.com

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Tags:  customer engagement  customer engagement digital  customer satisfaction  digital engagement  fiveworx  personalization  white paper 

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Fiveworx wins Gold at Utility Communicators International Conference

Posted By Laura Orfanedes, Tuesday, June 28, 2016

Contact

Laura Orfanedes

978.973.3517

laura@fiveworx.com

Alliant Energy Advisor wins 2016 Utility Communicators International

 Better Communications Competition Award  

Pilot using Fiveworx software to increase program participation and

improve c-sat receives top prize in digital properties category

KNOXVILLE, Tenn., June 28, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, received the 2016 Utility Communicators International (UCI) Better Communications Competition (BCC) Gold Award in the Digital Properties category.

The award was presented during UCI’s BCC Awards Ceremony June 23 in Chicago, IL. Suzanne Shelton, Chairman of the Board of Fiveworx, accepted the award on behalf of Alliant Energy and Fiveworx.

Alliant Energy in Wisconsin began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation.  An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

·       Exceeded enrollment expectations.

·       Participated in WI’s Focus on Energy program at double the control group’s rate.

·       Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.

·       Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“We are honored to receive this prestigious award and be recognized among other leading utility communications initiatives from across the nation,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “The customer segmentation that underlies the Fiveworx platform allows us to communicate with our customers in a more personalized way, and they are responding by taking more steps to save energy and with a higher degree of satisfaction with us.”

Alliant Energy is currently implementing an expanded, second year of the pilot.

ABOUT FIVEWORX

Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased customer participation in utility programs, products and services; improved customer satisfaction, and increased energy savings. Visit fiveworx.com to learn more.

ABOUT UTILITY COMMUNICATORS INTERNATIONAL AND BETTER COMMUNICATIONS COMPETITION

Utility Communicators International provides a unique networking forum with members representing more than a hundred electricity, gas, water, and alternative source utilities in the U.S., Canada, and Bermuda. Incorporated more than 80 years ago, UCI is the oldest organization of its kind. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications. For more information, visit http://www.utilitycommunicators.com/bcc/.

ABOUT ALLIANT ENERGY

Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.

 

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Tags:  Alliant Energy  corpcomm  corporate communications  customer engagement digital  Fiveworx  Jamie Lalos 

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Alliant Energy Advisor wins 2016 MEEA Inspiring Efficiency Award

Posted By Laura Orfanedes, Thursday, February 25, 2016

Alliant Energy Advisor wins 2016 MEEA Inspiring Efficiency Award  

Pilot used Fiveworx software to increase program participation,

improve c-sat, and deliver energy savings

KNOXVILLE, Tenn., February 25, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, will receive the Midwest Energy Efficiency Alliance’s (MEEA) 2016 Education Award during MEEA’s Inspiring Efficiency Awards Dinner tonight in Chicago, IL. The award is presented to an organization that has developed and implemented a campaign, program, or strategy to increase knowledge and action on energy efficiency.

Alliant Energy in Wisconsin (WI) began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation.  An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

·       Exceeded enrollment expectations.

·       Participated in WI’s Focus on Energy program at double the control group’s rate.

·       Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot         experience.

·       Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“The customer segmentation that underlies the Fiveworx platform allows us to talk with our customers in a more personalized way,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “We can see that they are responding because they are taking more steps to save energy and indicating a higher degree of satisfaction with us.”

The WI Public Service Commission approved a second year and expansion of the pilot in 2016.

ABOUT FIVEWORX

Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased utility program participation, improved customer satisfaction, and energy savings. Visit fiveworx.com to learn more.

ABOUT ALLIANT ENERGY

Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.

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Tags:  #MES2016  Behavioral  Customer Engagement  DSM  Energy Efficiency  Fiveworx  Jamie Lalos 

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Fiveworx DSM platform takes customer engagement to new level

Posted By Laura Orfanedes, Friday, September 4, 2015

Fiveworx has received its first EM&V on its Alliant Energy pilot in Wisconsin. The utility partnered with Fiveworx to pilot the company's innovative platform, taking the utility’s customer engagement to a new level, with impressive gains in energy savings and customer satisfaction.

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Tags:  Alliant Energy  Cadmus  EM&V  Fiveworx 

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