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Navigant Research Report Shows Global Spending on Customer Engagement Through Demand Side Management (DSM) is Expected to Reach $1.1 Billion by 2027

Posted By Brett Feldman, Thursday, May 31, 2018

Navigant Research Report Shows Global Spending on Customer Engagement Through Demand Side Management (DSM) is Expected to Reach $1.1 Billion by 2027

To enhance competitiveness and meet customer expectations of new technologies, utilities and retail suppliers should invest in customer-centric DSM products

A new report from Navigant Research examines the global market for customer engagement through DSM (CEDSM), providing market forecasts for spending segmented by region, through 2027.

As customer expectations grow for new technologies, so does the market for CEDSM products, making it easier for utilities and retail suppliers to engage with them. However, uncertainty in the long-term cost-effectiveness of these solutions remains a barrier to global adoption, in addition to region-specific competitiveness of a deregulated energy supply market. Click to tweet: According to a new report from @NavigantRSRCH, global spending on CEDSM is expected to reach $1.1 billion by 2027.

“Because of the changes in consumer expectations, utilities and retail suppliers are seeking DSM software solutions that can lower the cost-to-serve and improve customer satisfaction and engagement,” says Brett Feldman, principal research analyst with Navigant Research.

According to Navigant, to enhance CEDSM competitiveness and customer acceptance, utilities and service providers should focus on combining budgets and revenue streams to cover costs, transition to newer business models while complementing existing DSM programs rather than replacing them, and offering accurate building energy use models to build customer trust.

This report, Utility Customer Engagement through DSM, examines the global CEDSM market, with a focus on market drivers and barriers, case studies, and forecasts for residential and commercial and industrial (C&I) CEDSM spending. The study examines the trends related to CEDSM to highlight regional activities and approaches to behavioral DSM and utility marketplaces. Global market forecasts for spending, broken out by segment and region, extend through 2027. The report also profiles key CEDSM solutions providers and provides recommendations for utilities, retail suppliers, and vendors that aim to enhance CEDSM effectiveness.

Contact: Stefanie Bradtner
+49.221.270.70.142
stefanie.bradtner@navigant.com

* The information contained in this press release concerning the report, Utility Customer Engagement through DSM, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

Tags:  Behavioral  customer engagement  customer engagement digital  Customer Engagement Energy Efficiency  Customer Engagement Residential Programs  Customer EngagementResidential Programs  customer satisfaction  digital engagement  DSM  Energy Efficiency  energy efficiency programs 

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Apogee's Energy News

Posted By Karen Morris, Friday, March 23, 2018
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Apogee Interactive Launches Energy Platform for Information & Communication (EPIC) Targeted at Hard-to-Serve Customers

Posted By Karen Morris, Wednesday, August 9, 2017

New “EPIC” Suite of Digital Products Unlocks Engagement, Cost Savings

ATLANTA, GA – August 9, 2017 Apogee Interactive announced the launch of EPIC, the Energy Platform for Information & Communication (EPIC) that provides a compelling suite of cutting-edge digital customer engagement tools specifically targeted to low-income consumers, renters, and residents of multi-family buildings.  It shows them realistic ways to save energy and money that builds trust and customer satisfaction in this crucial (and growing) market segment.

EPIC communicates energy information targeted to customers who lack the ability to make significant home energy efficiency investments. It emphasizes how they can realistically control their energy costs and gives them meaningful insights into how small changes in behavior can add up to substantial savings. The platform is based on a customized edition of Apogee’s flagship Energy Advisor analysis application that provides customers insight into their energy use, habits, and trends. EPIC leverages email and texting to supply on-the-go energy efficiency guidance enabling families to take charge of their spend. Tips are tailored to a consumers’ household profile and can often be implemented right away with no outside assistance and at little or no cost.

EPIC’s capabilities begin with targeting the right customers for relevant program participation, then recruits and enrolls them.  Not stopping there, it continues with personalized progress reporting to keep customers engaged and motivated.  In addition, the platform includes Apogee’s most popular Special Purpose Calculators that give customers a unique look at the energy footprint of their household electronics and appliances. Optional engagement enhancements to the base EPIC offering include video messaging, alerts, bill explanations, and energy summary reports.

“Apogee’s Energy Platform for Information & Communication produces truly epic results for utilities and customers alike,” says Apogee CEO, Susan Gilbert. “While customers enjoy personal messaging with guidance about savings, utilities achieve increased customer satisfaction rates and lower operating costs from reduced call volume, improved cash flow, and less bad debt.”

For more information about EPIC’s advantages and how it could help you support your hard-to-serve customers, contact Apogee.

About Apogee Interactive, Inc.

Apogee Interactive is nation’s leading full-service provider of proactive customer engagement software services for utilities. A partner with the utility industry since 1993, Apogee’s digital engagement platform delivers on-line and outbound proactive, personalized communication to consumers nationwide. The company’s digital reach extends through more than 600 utilities to 48% of US households and businesses, increasing utility customer satisfaction and slashing costs. Apogee’s cloud-based, SaaS platform enables more meaningful customer engagement, proven sustainable energy results, and improved program performance for utilities. For more information visit www.apogee.net  or LinkedIn: https://www.linkedin.com/company/99046/

Apogee Contact: Karen Morris – 678-684-6801 – kmorris@apogee.net

Tags:  Apogee Interactive  corporate communications  customer engagement digital  digital engagement  energy education  energy efficiency programs  home energy retrofits  low income 

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Customer Co-Pays: Driving Faster Adoption of New Technologies Without Breaking the Bank

Posted By Jamie Delk, Tuesday, April 11, 2017

CFLs and programmable thermostats have had success. Both have increased in market share and continue to gain momentum. Newer, and higher priced, measures like LEDs and smart thermostats show significant savings potential but need a co-pay to support initial rollouts.

Click here to read the full blog post and download the eBook.  http://bit.ly/2orCAYd 

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Tags:  copay  co-pay  customer satisfaction  energy  Energy Efficiency  energy efficiency programs  franklin energ  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  results  technology 

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More like Ikea, Less like the IRS

Posted By Franklin Energy, Wednesday, July 13, 2016

I love a good catalog. I’m instantly transported to an idyllic place where my house is flawlessly decorated and organized. The throw pillows complement the loveseat (which matches the rug). Even the dog coordinates with his dog bed tucked neatly in the alcove. Sigh.

As you comb through each spread, there’s also a sense of familiarity. You know the brand. You identify with the look and feel. Recognize the products. You know the names, styles, cost, and ordering them is a cinch with those bolded product codes.

Why can’t everything be so satisfying and simple?

To read the full blog post click here.

 

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Tags:  application  catalog  energy  Energy Efficiency  energy efficiency programs  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  incentive catalog  marketing 

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Debunking Small Business As A Difficult Market

Posted By Franklin Energy, Thursday, June 16, 2016

Debunking Small Businesses as a ‘Difficult’ Market

The small business market seems predestined with its “hard to reach” typecast slapped across every storefront. Dare we even say it’s too difficult to bother targeting? Yet as the saying goes, sometimes what seems like hard work is worth the effort.

Let’s consider why this market is presumed hard to reach in the first place. There are a few reasons. Small businesses typically run under both time-constrained and cash-strapped owners. Staff is spread thin. Revenue fluctuates, depending on outside influences like the economy, construction or location.

Click to read the full article. 

Click to download the ebook.

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Tags:  customer engagement  energy  Energy Efficiency  energy efficiency programs  engagement  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  hard to reach  market  savings  segmentation  small business 

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