Print Page | Sign In | Join AESP
AESP Members Forum
Blog Home All Blogs
Members - here's the place to share your blog articles, white papers, articles, and announcements about new product releases, awards, new branch offices and other exciting news. Log-in and post your announcement here. We'll review, approve and post them for other members to see.

 

Search all posts for:   

 

Top tags: Energy Efficiency  Apogee Interactive  customer engagement  Cadmus  energy  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  customer engagement digital  Customer Engagement Residential Programs  digital engagement  corporate communications  energy efficiency programs  Residential Programs  customer satisfaction  DSM  marketing  Behavioral  Customer Engagement Energy Efficiency  Energy Efficiency Experts of Tomorrow  ENERGY STAR  fiveworx  Solar  111d  Apogee  Customer EngagementResidential Programs  EM&V  Energy Analysis  energy education  Jamie Lalos 

Turning High Bill Complaints into High Bill Compliments

Posted By Karen Morris, Thursday, May 10, 2018
https://vimeo.com/261493758

Tri-County EMC Raises the Bar on Digital Engagement with Apogee’s Envoy Platform

Turning High Bill Complaints into High Bill Compliments

For Immediate Release

May 10, 2018 - Atlanta GA, - Today at National Rural Electric Cooperative Association’s (NRECA) Connect Conference in Salt Lake City, UT, Apogee Interactive’s Sr. Account Manager, Cindy Smallwood, and Tri-County EMC’s, Manager of Marketing and Member Services, Bob Kornegay, shared their case study highlighting the stunning success of Tri-County EMC’s outbound communications strategy using Apogee’s ENVOY digital engagement platform. NRECA’s annual Connect Conference draws more than 600 utility professionals from cooperatives across the US. The conference agenda focuses on best practices in marketing, communications, member services, and the latest energy innovations and technologies.

“I am not surprised Bob Kornegay is an early adopter of our personalized video bill solution. He is dedicated to raising the bar on member engagement and providing the best resources for his members,” said Cindy Smallwood, Apogee Interactive.

Mr. Kornegay began planning Tri-County EMC’s new engagement strategy in May of 2017. Today he is sending personalized video bill messages to his members with sustained open rates of 50% and click through rates of 25%. These numbers reflect a 10 times increase over energy industry standards.

Kornegay said, “When I receive a call from a member thanking me for sending a notice that their bill will be higher than normal, I know we are on the right track.” He added, “Cooperatives shouldn’t fear engaging with members through multiple communications channels, our members want to hear from us and when the message is relevant, proactive, and personal our member satisfaction rises.”

Listen to Tri-County EMC’s HIGH BILL COMPLIMENT!

Apogee’s outbound communications platform includes energy summary reports, personal video bill explanations, energy alerts, and emails. Apogee’s clients using these methods are achieving extraordinary results that include increased satisfaction scores and reduced calls to the call center across the board.

About Apogee Interactive:

Apogee Interactive is a woman-owned business and is the nation’s leading full-service provider of proactive customer engagement software services for utilities. As a partner with the utility industry since 1993, Apogee’s digital engagement platform delivers digital proactive and personalized digital communication to hundreds of North American utilities from coast to coast, including some of the largest and most progressive, such as Southern Company, Lakeland Electric, and Jackson EMC. For more information visit www.apogee.net or LinkedIn: https://www.linkedin.com/company/99046/.

About Tri-County EMC:

Tri-County EMC is a non-profit rural electric utility cooperative. We were chartered on May 8th, 1940, by way of the Rural Electrification Act and have since been an affiliate of the U.S. Department of Agriculture. We provide safe, efficient electric energy to our members of Wayne, Duplin, Lenoir, Johnston, Jones, Sampson and Wilson counties. Tri-County EMC is a member-driven cooperative committed to providing reliable electric power at a reasonable cost, to offering superior service, and to taking an active role in supporting the communities it serves.

Contact: Karen Morris, Apogee Interactive, 678-684-6800 or info@apogee.net

 

 Attached Thumbnails:

Tags:  Apogee Interactive  corporate communications  customer engagement  Residential Programs 

Share |
PermalinkComments (0)
 

Apogee's Energy News

Posted By Karen Morris, Friday, March 23, 2018
Share |
PermalinkComments (0)
 

Apogee Interactive Launches Energy Platform for Information & Communication (EPIC) Targeted at Hard-to-Serve Customers

Posted By Karen Morris, Wednesday, August 9, 2017

New “EPIC” Suite of Digital Products Unlocks Engagement, Cost Savings

ATLANTA, GA – August 9, 2017 Apogee Interactive announced the launch of EPIC, the Energy Platform for Information & Communication (EPIC) that provides a compelling suite of cutting-edge digital customer engagement tools specifically targeted to low-income consumers, renters, and residents of multi-family buildings.  It shows them realistic ways to save energy and money that builds trust and customer satisfaction in this crucial (and growing) market segment.

EPIC communicates energy information targeted to customers who lack the ability to make significant home energy efficiency investments. It emphasizes how they can realistically control their energy costs and gives them meaningful insights into how small changes in behavior can add up to substantial savings. The platform is based on a customized edition of Apogee’s flagship Energy Advisor analysis application that provides customers insight into their energy use, habits, and trends. EPIC leverages email and texting to supply on-the-go energy efficiency guidance enabling families to take charge of their spend. Tips are tailored to a consumers’ household profile and can often be implemented right away with no outside assistance and at little or no cost.

EPIC’s capabilities begin with targeting the right customers for relevant program participation, then recruits and enrolls them.  Not stopping there, it continues with personalized progress reporting to keep customers engaged and motivated.  In addition, the platform includes Apogee’s most popular Special Purpose Calculators that give customers a unique look at the energy footprint of their household electronics and appliances. Optional engagement enhancements to the base EPIC offering include video messaging, alerts, bill explanations, and energy summary reports.

“Apogee’s Energy Platform for Information & Communication produces truly epic results for utilities and customers alike,” says Apogee CEO, Susan Gilbert. “While customers enjoy personal messaging with guidance about savings, utilities achieve increased customer satisfaction rates and lower operating costs from reduced call volume, improved cash flow, and less bad debt.”

For more information about EPIC’s advantages and how it could help you support your hard-to-serve customers, contact Apogee.

About Apogee Interactive, Inc.

Apogee Interactive is nation’s leading full-service provider of proactive customer engagement software services for utilities. A partner with the utility industry since 1993, Apogee’s digital engagement platform delivers on-line and outbound proactive, personalized communication to consumers nationwide. The company’s digital reach extends through more than 600 utilities to 48% of US households and businesses, increasing utility customer satisfaction and slashing costs. Apogee’s cloud-based, SaaS platform enables more meaningful customer engagement, proven sustainable energy results, and improved program performance for utilities. For more information visit www.apogee.net  or LinkedIn: https://www.linkedin.com/company/99046/

Apogee Contact: Karen Morris – 678-684-6801 – kmorris@apogee.net

Tags:  Apogee Interactive  corporate communications  customer engagement digital  digital engagement  energy education  energy efficiency programs  home energy retrofits  low income 

Share |
PermalinkComments (0)
 

C+C and Columbia Gas of Massachusetts Capture Silver at Annual Bell Ringer Awards in Boston

Posted By Cynthia Jolicoeur, Friday, June 9, 2017
https://vimeo.com/196504412

Publicity Club of New England Honors Public Relations Excellence at Sold-Out Gala

BOSTON – June 8, 2017C+C East took top honors in Community/Consumer Affairs at the Publicity Club of New England’s 49th annual Bell Ringer Awards for its Warm Up! campaign on behalf of  Columbia Gas of Massachusetts.  The campaign was designed to build awareness of the company’s energy efficiency services, while delivering additional benefit Columbia Gas communities.  Through a cause marketing partnership with non-profit group Operation Warm, the campaign spurred customers to sign up for a free home energy assessment by donating one brand new, American-made coat to a local child in need for each assessment requested during the month of October.  At its completion, Columbia Gas employees partnered with local firefighters and Operation Warm at local community action programs, allowing kids to choose and personalize their brand new coat and stay warm during our cold winters.  The campaign compilation video is available for viewing here: https://vimeo.com/196504412

Now in its 49th year, the Annual Bell Ringers Awards, honor superior work completed by PR and communications professionals across New England.  “The Bell Ringer Awards are a testament to the talent, creativity, and vision of communications professionals across New England,” said Cheryl Gale, president of The Publicity Club of New England. “The work submitted for this year’s competition not only displayed innovative thinking, it also delivered meaningful, game-changing results on behalf of hundreds of clients. What makes these honors all the more impressive is that they are bestowed by peers within our community who have judged the work to be worthy of these awards. We congratulate all of our winners, including C+C East.”

C+C East, in Boston, is the newest operation of C+C Social Marketing & PR – a mission-driven marketing agency working exclusively with clients who support the public good through initiatives such as energy and water conservation, renewable energy, healthcare, waste management, public transportation and green building.  General Manager Cindy Jolicoeur said “It’s such an honor for our work to be recognized in this way, and it is all the more meaningful that this was the very first campaign delivered out of our Boston office, with a charter client, Columbia Gas of Massachusetts.”

Headquartered in Seattle, C+C includes a team of talented communications professionals on both coasts, delivering award-winning, results-driven work on behalf of private sector corporations, local and federal governments, and nonprofit organizations including Alaska Airlines, Ameresco, American Red Cross, Charter Homes, Connecticut Green Bank, Columbia Gas of Massachusetts, Eversource, Google, Green Sports Alliance, Northwest Energy Efficiency Alliance, U.S. Department of Energy, U.S. EPA’s ENERGY STAR and WaterSense programs, Vulcan, Inc., Waste Management, Goodwill and Master Builders Association.  Agency capabilities span a wide variety of marketing disciplines, including advertising, public relations, earned, paid and social media strategy & content creation, event coordination, graphic design and outreach campaigns. Learn more at https://cplusc.com.  

 

 

Tags:  Awards  Corporate Communications  Energy Efficiency 

Share |
PermalinkComments (0)
 

Fiveworx wins Gold at Utility Communicators International Conference

Posted By Laura Orfanedes, Tuesday, June 28, 2016

Contact

Laura Orfanedes

978.973.3517

laura@fiveworx.com

Alliant Energy Advisor wins 2016 Utility Communicators International

 Better Communications Competition Award  

Pilot using Fiveworx software to increase program participation and

improve c-sat receives top prize in digital properties category

KNOXVILLE, Tenn., June 28, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, received the 2016 Utility Communicators International (UCI) Better Communications Competition (BCC) Gold Award in the Digital Properties category.

The award was presented during UCI’s BCC Awards Ceremony June 23 in Chicago, IL. Suzanne Shelton, Chairman of the Board of Fiveworx, accepted the award on behalf of Alliant Energy and Fiveworx.

Alliant Energy in Wisconsin began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation.  An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

·       Exceeded enrollment expectations.

·       Participated in WI’s Focus on Energy program at double the control group’s rate.

·       Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.

·       Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“We are honored to receive this prestigious award and be recognized among other leading utility communications initiatives from across the nation,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “The customer segmentation that underlies the Fiveworx platform allows us to communicate with our customers in a more personalized way, and they are responding by taking more steps to save energy and with a higher degree of satisfaction with us.”

Alliant Energy is currently implementing an expanded, second year of the pilot.

ABOUT FIVEWORX

Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased customer participation in utility programs, products and services; improved customer satisfaction, and increased energy savings. Visit fiveworx.com to learn more.

ABOUT UTILITY COMMUNICATORS INTERNATIONAL AND BETTER COMMUNICATIONS COMPETITION

Utility Communicators International provides a unique networking forum with members representing more than a hundred electricity, gas, water, and alternative source utilities in the U.S., Canada, and Bermuda. Incorporated more than 80 years ago, UCI is the oldest organization of its kind. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications. For more information, visit http://www.utilitycommunicators.com/bcc/.

ABOUT ALLIANT ENERGY

Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.

 

###

Tags:  Alliant Energy  corpcomm  corporate communications  customer engagement digital  Fiveworx  Jamie Lalos 

Share |
PermalinkComments (0)
 

FRANKLIN ENERGY RECOGNIZED WITH THREE BUSINESS MARKETING ASSOCIATION AWARDS

Posted By Jamie Delk, Thursday, May 5, 2016

PORT WASHINGTON, Wis.– Franklin Energy Services, LLC, a leading national energy efficiency program implementation firm, is honored to receive three awards from the 2016 BMA Milwaukee Bell Awards.

BMA Milwaukee recognizes B2B marketers and communicators in southeastern Wisconsin for their work over the past year, including categories such as print, campaigns, tradeshow presence, collateral, digital and more. BMA announced the Excellence and Bell Award winners Thursday, April 21.

A national judging panel reviewed 131 submissions, ultimately narrowing down to name one best of show, 23 Bell Award winners and 42 Excellence Award winners. Franklin Energy took home the top Bell Award in the ‘Digital Campaign’ category, along with Excellence Awards in ‘Self Promotion’ and ‘Printing.’ This is the third consecutive year Franklin Energy has submitted and been honored by the premier B2B Marketing Association.

“Our internal corporate communications, marketing and creative teams are behind the scenes; yet there’s no doubt their talents stand out in everything they produce,” said Kevin McDonough, Franklin Energy Services President. “Franklin Energy has a focus of being a leader in our industry by utilizing social media to reach and engage both our clients and their customers. To have that recognized alongside well-known agencies is a testament to our team’s caliber and expertise.”

 “Our creative, marketing and communication teams are experts at what they do and knowing our industry,” adds Tina Semotan, Franklin Energy Services Senior Vice President. “They work diligently to elevate not only our brand, but our client’s brands, through quality campaigns and collateral. They fully deserve these honors.”

The complete list of the 2016 Excellence and Bell Award recipients are available on the BMA Milwaukee chapter site.

 

Tags:  Bell Awards  BMA  Business Marketing Association  corpcomm  corporate communications  creative  digital  energy  Energy Efficiency  Excellence Awards  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  marketing  printing  self promotion 

Share |
PermalinkComments (0)
 

Latest Tweets

Contact Us

15215 S. 48th St.
Suite 170
Phoenix, AZ 85044
whatsnew@aesp.org
Tel: 480-704-5900