Print Page | Sign In | Join AESP
AESP Members Forum
Blog Home All Blogs
Members - here's the place to share your blog articles, white papers, articles, and announcements about new product releases, awards, new branch offices and other exciting news. Log-in and post your announcement here. We'll review, approve and post them for other members to see.

 

Search all posts for:   

 

Top tags: Energy Efficiency  Apogee Interactive  customer engagement  Cadmus  energy  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  customer engagement digital  digital engagement  Customer Engagement Residential Programs  corporate communications  energy efficiency programs  marketing  Residential Programs  customer satisfaction  DSM  Behavioral  Customer Engagement Energy Efficiency  Energy Efficiency Experts of Tomorrow  ENERGY STAR  fiveworx  Solar  111d  AESP One To Watch  Apogee  award  Customer EngagementResidential Programs  EM&V  Energy Analysis 

Fiveworx wins Gold at Utility Communicators International Conference

Posted By Laura Orfanedes, Tuesday, June 28, 2016

Contact

Laura Orfanedes

978.973.3517

laura@fiveworx.com

Alliant Energy Advisor wins 2016 Utility Communicators International

 Better Communications Competition Award  

Pilot using Fiveworx software to increase program participation and

improve c-sat receives top prize in digital properties category

KNOXVILLE, Tenn., June 28, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, received the 2016 Utility Communicators International (UCI) Better Communications Competition (BCC) Gold Award in the Digital Properties category.

The award was presented during UCI’s BCC Awards Ceremony June 23 in Chicago, IL. Suzanne Shelton, Chairman of the Board of Fiveworx, accepted the award on behalf of Alliant Energy and Fiveworx.

Alliant Energy in Wisconsin began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation.  An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

·       Exceeded enrollment expectations.

·       Participated in WI’s Focus on Energy program at double the control group’s rate.

·       Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.

·       Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“We are honored to receive this prestigious award and be recognized among other leading utility communications initiatives from across the nation,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “The customer segmentation that underlies the Fiveworx platform allows us to communicate with our customers in a more personalized way, and they are responding by taking more steps to save energy and with a higher degree of satisfaction with us.”

Alliant Energy is currently implementing an expanded, second year of the pilot.

ABOUT FIVEWORX

Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased customer participation in utility programs, products and services; improved customer satisfaction, and increased energy savings. Visit fiveworx.com to learn more.

ABOUT UTILITY COMMUNICATORS INTERNATIONAL AND BETTER COMMUNICATIONS COMPETITION

Utility Communicators International provides a unique networking forum with members representing more than a hundred electricity, gas, water, and alternative source utilities in the U.S., Canada, and Bermuda. Incorporated more than 80 years ago, UCI is the oldest organization of its kind. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications. For more information, visit http://www.utilitycommunicators.com/bcc/.

ABOUT ALLIANT ENERGY

Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.

 

###

Tags:  Alliant Energy  corpcomm  corporate communications  customer engagement digital  Fiveworx  Jamie Lalos 

Share |
PermalinkComments (0)
 

FRANKLIN ENERGY RECOGNIZED WITH THREE BUSINESS MARKETING ASSOCIATION AWARDS

Posted By Jamie Delk, Thursday, May 5, 2016

PORT WASHINGTON, Wis.– Franklin Energy Services, LLC, a leading national energy efficiency program implementation firm, is honored to receive three awards from the 2016 BMA Milwaukee Bell Awards.

BMA Milwaukee recognizes B2B marketers and communicators in southeastern Wisconsin for their work over the past year, including categories such as print, campaigns, tradeshow presence, collateral, digital and more. BMA announced the Excellence and Bell Award winners Thursday, April 21.

A national judging panel reviewed 131 submissions, ultimately narrowing down to name one best of show, 23 Bell Award winners and 42 Excellence Award winners. Franklin Energy took home the top Bell Award in the ‘Digital Campaign’ category, along with Excellence Awards in ‘Self Promotion’ and ‘Printing.’ This is the third consecutive year Franklin Energy has submitted and been honored by the premier B2B Marketing Association.

“Our internal corporate communications, marketing and creative teams are behind the scenes; yet there’s no doubt their talents stand out in everything they produce,” said Kevin McDonough, Franklin Energy Services President. “Franklin Energy has a focus of being a leader in our industry by utilizing social media to reach and engage both our clients and their customers. To have that recognized alongside well-known agencies is a testament to our team’s caliber and expertise.”

 “Our creative, marketing and communication teams are experts at what they do and knowing our industry,” adds Tina Semotan, Franklin Energy Services Senior Vice President. “They work diligently to elevate not only our brand, but our client’s brands, through quality campaigns and collateral. They fully deserve these honors.”

The complete list of the 2016 Excellence and Bell Award recipients are available on the BMA Milwaukee chapter site.

 

Tags:  Bell Awards  BMA  Business Marketing Association  corpcomm  corporate communications  creative  digital  energy  Energy Efficiency  Excellence Awards  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  marketing  printing  self promotion 

Share |
PermalinkComments (0)
 

Latest Tweets

Contact Us

15215 S. 48th St.
Suite 170
Phoenix, AZ 85044
whatsnew@aesp.org
Tel: 480-704-5900