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Encouraging homeowners to make retrofits when they aren't thinking about them is difficult. What could be easier is doing so when energy efficiency (EE) is top-of-mind for them.
The question is: "When are people thinking about energy efficiency?".
The answer? When they are moving into a new home.
In fact, USA Today rates “Improving energy efficiency” as the number one upgrade you can make to increase the value of your home. For example, a Remodeling.com survey found that homeowners could recoup 116% of the costs of attic insulation.
Homeowners are increasingly aware that HVAC, water heaters and window upgrades are cost-effective changes that provide a solid ROI when it comes time to move or sell.
Despite this interest, this is an issue for utilities. Even if people are willing to make energy efficient upgrades, this does not eliminate the big problem of free ridership rate among their customer base. Free ridership, is of course, the degree to which energy efficiency program participants take incentives for projects which would have been done with or without the program.
Getting more program participation while reducing free ridership rate. In fact, on their own, they are both issues that the utility world has not seemed to figure out yet. Of course, for some states, there’s less of an emphasis on free ridership, but the fact remains that utilities must get their customers to participate in energy efficiency programs.
So, how can utilities get more people to make energy efficient retrofits, while actually showing that they influenced those decisions?
Answer: By targeting homeowners who are likely to move or sell their home!
These homeowners are the perfect candidates for EE programming. Why? They recently bought a new house, and want to ensure their new asset is as valuable as possible. Their family is moving in, and they want to sure its comfort and livability.
A disgruntled homeowner who's used to what they're living in? Not happy when you tell them about a $2,500 HVAC incentive.
A new homeowner who's told about a free Smart Thermostat? They'll be thanking you, because that’s could raise the value of their asset.
There are a plethora of ways utility program managers may be able to do this, and some of them are listed below:
Digital Marketing: Online platforms such as Facebook and Google allow you to show your ads to specific people who are in your likely range of people who want to move. With Facebook, you can actually use Interest targeting and ask Facebook to show your ads to people who are most likely to be moving. The ad might say something like, “Selling your home or moving? Learn how a new HVAC can increase your home property value by XX%!”
A message like this would really resonate with the homeowner who is moving or selling their home.
Surveys and Direct Mail: Another way of knowing what your customers are doing? Ask them!
Short online surveys done via SurveyMonkey, or paper mail ones are an easy, effective way of figuring out which of your customers are moving, or not. You know that any customers that identifies that they may be thinking of moving would likely be interested in energy efficiency retrofits. Therefore, these individuals would be great candidates for marketing efforts down the line.
The drawback of this method? It is rather time consuming, low-tech and sometimes, people just don’t want to be bothered.
Implementing New-Age Software-As-a-Service (SaaS) Products: SaaS. It's not as complicated as it sounds. People have long dismissed utility engagement tactics as dated and low-tech, but that is simply no longer the case. Technology solutions such as MyEnergyXpert are able to take data science and AI, and integrate them with online platforms to identify homes that are ripe for participation.
The technology exists where people will now be able to target homeowners who are most likely to enrol and when they want to enrol.
Utility program managers can now look like geniuses - people are participating because of them, and they can easily track why and how.
It's time to flip the script on utility customer engagement for energy efficiency programs.
Sending customers 50-page unwanted home energy reports? There's no need.
Dealing with contractors for complicated home audits? Forget about that. Wasting marketing and customer care budget on campaigns that won't work? Those days are over.
Giving customers personalized recommendations right when they need it? Sign them, and us, up.
In this week’s UtilityXpert Roundup, Entergy’s VP declares that grid changes are needed, and only IoT and advanced data analytics can help us along. Elsewhere, EE programs are improving all across the nation, green power is in demand, and Dominion keeps one of their major projects going. As usual, it’s been a busy week in the utility world.
Delivering electricity to 2.9 million customers in Louisiana, Mississippi, Arkansas and Texas, Entergy is implementing advanced data analytics and internet-of-things technology across all its divisions. This article features a sit down with Entergy VP, Raiford Smith.
Utility programs are a valuable and growing resource to the affordable housing community. According to ACEEE’s 2018 State Energy Efficiency Scorecard, utilities across the U.S. dedicated $7.9 billion to energy efficiency programs in 2017 alone. Likewise, utility investments designated for affordable multifamily programs have grown significantly over the past five years, and the gap between affordable multifamily’s share of the residential market and their share of utility residential investment is beginning to close in many states.
Dominion's deal with Eversource and United Illuminating puts an end to speculation over Connecticut's sole nuclear plant, which the company had said would close if it did not secure a contract by today, March 15.
The 10 year deal will cover 9 million MWh of output annually, more than half of the plant's annual output of about 16.5 million MWh. Connecticut regulators selected the rest of Millstone's output as part of a clean energy solicitation last year.
A new high efficiency, ultra-low emissions commercial water heating and space cooling unit, which begins field demonstrations at two Southern California restaurants this week, could dish out energy savings, lower operating costs, and reduce greenhouse gas emissions for foodservice and hospitality facility operators.
That’s according to Stone Mountain Technologies, Inc. (SMTI), maker of the new technology, which uses a thermally driven heat pump fuelled by natural gas or propane to capture ambient energy, achieving a heating efficiency of 140% or greater. It is projected to reduce energy use by 30 to 50% compared to standard natural gas water heaters. The highly-efficient heat pump also provides space cooling simultaneously, which reduces the need for air conditioning and can help lessen electricity use.
Willdan Completes Acquisition of The Weidt Group
Mar 11, 2019 | Press Release
ANAHEIM, Calif.—(BUSINESS WIRE)—Willdan Group, Inc. (NASDAQ: WLDN) today completed its previously announced acquisition of substantially all of the assets of The Weidt Group, a leading energy analysis and consulting firm previously owned by EYP. The Weidt Group adds new construction consulting and real-time modeling software to Willdan’s capabilities. This acquisition expands Willdan’s presence in the upper Midwest. It also better positions the company to help utilities make their grids more resilient.
Willdan is a nationwide provider of professional technical and consulting services to utilities, government agencies, and private industry. Willdan’s service offerings span a broad set of complementary disciplines that include electric grid solutions, energy efficiency and sustainability, engineering and planning, and municipal financial consulting. For additional information, visit Willdan's website at www.willdan.com.
About The Weidt Group
The Weidt Group, with offices nationwide, was established in 1977 to account for and manage the environmental impacts of building design and construction. Collaborating with architects, engineers, building owners, product manufacturers, utilities and government clients, The Weidt Group makes available accessible strategies for building lifelong energy performance through analysis, benchmarking, verification and software development. For more information, visit www.theweidtgroup.com.
Bring Your Own Device DSM Programs for Utilities and Retail Energy Suppliers: Smart Thermostats, Hot Water Heaters, and Appliances, Energy Storage, and EVs and EV Supply Equipment: Global Market Analysis and Forecasts
The global electric power industry is shifting away from centralized power generation toward a mix of distributed energy resources (DER) and smart energy management solutions. Known as the Energy Cloud, this shift positions the bring your own device (BYOD) market to allow customers to take advantage of a diverse range of smart, grid-interactive technologies. Such solutions enable customers to manage their energy consumption while maintaining optimal comfort.
BYOD refers to utility and non-utility programs that allow customers to purchase their own pre-approved, grid-responsive devices from a vendor. Customers can integrate the technology into demand response (DR) or energy efficiency programs managed through the utility, an energy supplier, or a third-party systems integrator. Three fundamental shifts are taking place as BYOD programs continue to grow across North America and enter markets worldwide. First, devices beyond thermostats are increasingly communicating with the electric power grid. BYOD broadens the range of consumer technologies eligible to participate in programs. Second, the broader BYOD programs are exploring the energy efficiency applications of bring your own thermostat (BYOT) programs. Third, BYOD programs are expanding to include retail choice electricity suppliers in deregulated markets and energy service providers.
This Navigant Research report examines the global BYOD market, with a focus on smart thermostats, hot water heaters and appliances, energy storage, EVs, and EV supply equipment. The report explores the market issues related to BYOD devices, including drivers, barriers, and trends, to highlight regional activities and programs. Global market forecasts, segmented by device type and region, extend through 2027. The report also analyzes utility and non-utility BYOD business models and shares case studies of BYOD programs incorporating various technologies in North America.
Nexant successfully completes USAID Technical Assistance Program in India
Creates strong ecosystem for clean energy
SAN FRANCISCO, CA, June 5, 2018— Nexant, a global provider of technology enabled solutions to the Utility and Energy industries, announced today that it has successfully completed the six-year bilateral Partnership to Advance Clean Energy – Deployment Technical Assistance (PACE-D TA) Program funded by the United States Agency for International Development (USAID) and the U.S. Department of State.
The PACE-D TA Program focused on deploying and scaling up energy efficiency, renewable energy, and cleaner fossil technologies through enabling policy and regulatory frameworks, institutional strengthening, pilot projects, business models, and capacity building of key stakeholders.
“We’re thrilled to be making a difference, bringing clean energy to India, and other countries around the world. Nexant’s Government Services group is dedicated to helping developing countries with access to affordable electricity and establishing the building blocks to a sustainable future,” said John Gustafson, CEO of Nexant.
The PACE-D TA Program facilitated nearly 585 MW of renewable energy and leveraged nearly $780 million USD of investment for clean energy in India. The interventions such as interconnection frameworks and standardized bid documents have put in place simple and transparent processes that can be leveraged by stakeholders beyond the Program’s duration.
“The PACE-D TA Program was initially for five years but the work done under the Program was highly valued by India’s Ministry of New and Renewable Energy. Consequently, the Program was extended by one year to assist eight new states to scale up solar rooftops,” said Matthew Mendis, Senior Vice President, Government Services, Nexant.
One key outcome of the Program was standardized curriculum and training through a network of partner institutions. The Nexant team organized over 200 training workshops to build the capacity of key stakeholders on microfinance, smart grid, and solar rooftop. A skilled workforce will help India design, implement, and monitor its clean energy programs efficiently.
“Proof of concept is critical for emerging technologies. The Nexant team supported nearly 20 pilot projects demonstrate the technical and financial viability of clean energy technologies such as smart grid, solar rooftop, solar irrigation, net zero energy buildings and microfinance,” said Matthew Mendis, Senior Vice President, Government Services, Nexant.
Senior USAID and Government of India officials celebrated the achievements of the PACE-D TA Program at a special event in New Delhi on May 17, 2018.
With the closure of the PACE-D TA Program, Nexant has successfully completed its fifth USAID program in the Indian sub-continent, which included South Asia Regional Initiative (SARI) I and II from 2000-2005. We focused on energy development and encouraging the cooperation and trade in energy resources among countries in South Asia.
### Nexant provides technology enabled solutions to the Utility and Energy Industry focused on the next generation intelligent grid, distributed energy resources, and the digital customer experience. Operating from 20 offices in the U.S., Europe, the Middle East, and Asia, the company's team of industry professionals has completed more than 5,000 engagements in over 70 countries. Its clients include major utilities, transmission and distribution system operators, chemical and petroleum majors, financial institutions, and Fortune 500 companies.
If you would like more information about this topic, please call Josh Johnson at 801.904.9678 or email@example.com.
Navigant Research Report Shows Global Spending on Customer Engagement Through Demand Side Management (DSM) is Expected to Reach $1.1 Billion by 2027
To enhance competitiveness and meet customer expectations of new technologies, utilities and retail suppliers should invest in customer-centric DSM products
A new report from Navigant Research examines the global market for customer engagement through DSM (CEDSM), providing market forecasts for spending segmented by region, through 2027.
As customer expectations grow for new technologies, so does the market for CEDSM products, making it easier for utilities and retail suppliers to engage with them. However, uncertainty in the long-term cost-effectiveness of these solutions remains a barrier to global adoption, in addition to region-specific competitiveness of a deregulated energy supply market. Click to tweet: According to a new report from @NavigantRSRCH, global spending on CEDSM is expected to reach $1.1 billion by 2027.
“Because of the changes in consumer expectations, utilities and retail suppliers are seeking DSM software solutions that can lower the cost-to-serve and improve customer satisfaction and engagement,” says Brett Feldman, principal research analyst with Navigant Research.
According to Navigant, to enhance CEDSM competitiveness and customer acceptance, utilities and service providers should focus on combining budgets and revenue streams to cover costs, transition to newer business models while complementing existing DSM programs rather than replacing them, and offering accurate building energy use models to build customer trust.
This report, Utility Customer Engagement through DSM, examines the global CEDSM market, with a focus on market drivers and barriers, case studies, and forecasts for residential and commercial and industrial (C&I) CEDSM spending. The study examines the trends related to CEDSM to highlight regional activities and approaches to behavioral DSM and utility marketplaces. Global market forecasts for spending, broken out by segment and region, extend through 2027. The report also profiles key CEDSM solutions providers and provides recommendations for utilities, retail suppliers, and vendors that aim to enhance CEDSM effectiveness.
* The information contained in this press release concerning the report, Utility Customer Engagement through DSM, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.
Alliant Energy Advisor wins 2016 MEEA Inspiring Efficiency Award
Pilot used Fiveworx software to increase program participation,
improve c-sat, and deliver energy savings
KNOXVILLE, Tenn., February 25, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, will receive the Midwest Energy Efficiency Alliance’s (MEEA) 2016 Education Award during MEEA’s Inspiring Efficiency Awards Dinner tonight in Chicago, IL. The award is presented to an organization that has developed and implemented a campaign, program, or strategy to increase knowledge and action on energy efficiency.
Alliant Energy in Wisconsin (WI) began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation. An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:
·Exceeded enrollment expectations.
·Participated in WI’s Focus on Energy program at double the control group’s rate.
·Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.
·Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.
“The customer segmentation that underlies the Fiveworx platform allows us to talk with our customers in a more personalized way,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “We can see that they are responding because they are taking more steps to save energy and indicating a higher degree of satisfaction with us.”
The WI Public Service Commission approved a second year and expansion of the pilot in 2016.
Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased utility program participation, improved customer satisfaction, and energy savings. Visit fiveworx.comto learn more.
ABOUT ALLIANT ENERGY
Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.
Navigant Research, a market research and consulting firm that provides analysis of global clean technology markets, defines behavioral DSM as utilizing “behavioral sciences and data analytics to engage customers and promote energy saving actions that can reduce load, encourage more efficient energy use, foster program participation, and reduce energy bills.”
Apogee was among the first companies to develop sophisticated algorithms to analyze utility customer energy use online and offer tailored energy saving recommendations, explain customers' energy bills in detail, and promote utility energy efficiency programs -- at the dawn of Internet use in the early '90s.
"We started the company 23 years ago using digital technology to help utilities educate their customers on energy efficiency," said Susan Gilbert, co-founder, president and chief executive officer of Apogee. "Today Apogee provides a complete digital engagement platform that communicates personalized information to each utility customer regarding their energy use, what's driving any changes in their monthly energy bills, and how they can start saving on energy costs immediately," she explained. "Our platform leverages the timeliness and convenience of multiple communications channels including texts, personalized video messaging through email, IVR and self-service tools on the utility's website."
Navigant Research’sBehavioral and Analytical Demand-Side Management report assesses the market drivers, technology trends, competitive landscape, and global market forecasts in the expanding field of DSM, and profiles Apogee as one of three leading behavioral DSM vendors.
“Behavioral DSM methods have recently emerged as discovering and promoting energy savings tools with the potential to reduce costs for energy consumers,” says Paige Leuschner, report author and research associate with Navigant Research. “In addition to being a tool for energy savings, utilities are also using DSM as a means for expanding solution offerings and enhancing customer engagement and satisfaction.”
"It's always been about helping utilities help their customers," Gilbert said. "The more consumers understand their energy use and participate in the utility's programs, the more they can take control of their energy costs and the more satisfied they become with their energy provider. Digital technologies today allow us to engage consumers faster, more effectively, reduce operating costs, and achieve a better result for all," Gilbert said.
About Navigant Research
Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Energy Technologies, Utility Transformations, Transportation Efficiencies, and Buildings Innovations sectors. Additional information about Navigant Research can be found at www.navigantresearch.com.
Media Contacts:Karen Morris, Apogee Interactive, 678-684-6801, firstname.lastname@example.org