Navigant Research publishes Behavioral and Analytical Demand-Side Management report
ATLANTA, (Dec. 16, 2015) –Apogee Interactive has been named a leading vendor of behavioral demand-side management (DSM) programs to energy utilities, according to Navigant Research’s recent report, Behavioral and Analytical Demand-Side Management.
, a market research and consulting firm that provides analysis of global clean technology markets, defines behavioral DSM as utilizing “behavioral sciences and data analytics to engage customers and promote energy saving actions that can reduce load, encourage more efficient energy use, foster program participation, and reduce energy bills.”
Apogee was among the first companies to develop sophisticated algorithms to analyze utility customer energy use online and offer tailored energy saving recommendations, explain customers' energy bills in detail, and promote utility energy efficiency programs -- at the dawn of Internet use in the early '90s.
"We started the company 23 years ago using digital technology to help utilities educate their customers on energy efficiency," said Susan Gilbert, co-founder, president and chief executive officer of Apogee. "Today Apogee provides a complete digital engagement platform that communicates personalized information to each utility customer regarding their energy use, what's driving any changes in their monthly energy bills, and how they can start saving on energy costs immediately," she explained. "Our platform leverages the timeliness and convenience of multiple communications channels including texts, personalized video messaging through email, IVR and self-service tools on the utility's website."
Navigant Research’s Behavioral and Analytical Demand-Side Management report assesses the market drivers, technology trends, competitive landscape, and global market forecasts in the expanding field of DSM, and profiles Apogee as one of three leading behavioral DSM vendors.
“Behavioral DSM methods have recently emerged as discovering and promoting energy savings tools with the potential to reduce costs for energy consumers,” says Paige Leuschner, report author and research associate with Navigant Research. “In addition to being a tool for energy savings, utilities are also using DSM as a means for expanding solution offerings and enhancing customer engagement and satisfaction.”
"It's always been about helping utilities help their customers," Gilbert said. "The more consumers understand their energy use and participate in the utility's programs, the more they can take control of their energy costs and the more satisfied they become with their energy provider. Digital technologies today allow us to engage consumers faster, more effectively, reduce operating costs, and achieve a better result for all," Gilbert said.
About Navigant Research
Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Energy Technologies, Utility Transformations, Transportation Efficiencies, and Buildings Innovations sectors. Additional information about Navigant Research can be found at www.navigantresearch.com.
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