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Educating customers an essential element of Columbia Water & Light’s new partnership with Apogee

Posted By Karen Morris, Tuesday, March 21, 2017


ATLANTA (March 21, 2017) – Columbia Water & Light has selected Apogee Interactive to provide new customer engagement technologies to its customers to help them understand how behaviors, appliances and thermostat settings can impact their energy bill.

The municipal utility serving Columbia, Mo., began this month implementing Apogee’s Energy Advisor Enterprise, which includes the Energy Forecaster and Bill Analysis applications along with personalized messages and alerts for customers. Columbia Water & Light chose Apogee because its solutions would be the most intuitive and easiest for customers to use, according to Jim Windsor, Assistance Director of Columbia Water & Light. The personalized video messaging for customers was also a key selling point, said Windsor.

“Many customers don’t understand how personnel decisions and weather impact their bill,” said Windsor.  “We believe the Apogee solution will engage customers and act as an extension of our energy efficiency and rebate programs.”

Columbia includes the University of Missouri and other colleges, which results in a customer base made up of many younger adults, some of whom are first-time utility customers. Columbia officials believe engaging their customers with new technologies is essential to delivering a positive customer experience and helping educate those customers. The customer engagement tools included in the Energy Advisor Enterprise will help direct customers to other efficiency and energy management programs and services when they go to their utility’s website, thus allowing the utility to save its advertising dollars previously spent to promote these programs or reallocate those funds to other communication needs.

Columbia’s customer service representatives will also be able to rely on Energy Advisor when customers call with questions about their energy usage.

“Our Energy Advisor has been helping hundreds of utilities for more than two decades, which gives us great insight to what customers need and expect from their utility,” said Susan Gilbert, President, and CEO of Apogee. “With our latest addition of proactive, personalized messaging, we look forward to helping Columbia Water & Light engage and educate their customers.” 

About Columbia Water & Light

Columbia Water & Light is the municipal utility governed by the City of Columbia, Mo. It was formed by voter approval in 1904. Since that time, the utility has been furnishing Columbians with low cost, reliable electricity and high quality water. Columbia Water & Light serves more than 49,000 customers.  

About Apogee Interactive

Apogee Interactive is the nation’s leading provider of customer engagement technology for utilities. Partnering with utilities since 1993, Apogee’s digital engagement platform delivers proactive, personalized communication to residential and commercial customers nationwide. Apogee’s proven SaaS platform enables more meaningful customer engagement, proven sustainable energy results, reduced operating costs, and improved program performance for utilities. For more information, please visit Follow us on Twitter at @apoweb and on Linkedin. 

Apogee Contact: Karen Morris – 678-684-6801 –

Tags:  Apogee Interactive  customer engagement 

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John Bailes Named President of AM Conservation Group

Posted By Danielle Marquis, Thursday, March 9, 2017

Charleston, SC – March 9, 2017 - AM Conservation Group, a leading provider of utility-grade energy efficiency and water conservation products, today announced the promotion of John Bailes to President. In addition to providing strategic leadership, establishing long-range goals, and planning, he will also continue to have a deep involvement with the most important part of the business – serving clients.

“AM Conservation Group has seen great success helping all people use our world’s most precious resources more efficiently – and John has been a key part of the company’s achievements,” said Paul Schueller, CEO of the holding company.  “John’s promotion to President is a direct reflection of our expert culture. His wide-ranging expertise of the AM Conservation Group organization makes him a fully ingrained, knowledgeable leader who will ensure a seamless transition for all involved. We are thrilled to see him in this role.”

Bailes joined the company in 2006 and was most recently Vice President of Sales for the business.  He received a BS in Business Administration from the Darla Moore School of Business at the University of South Carolina. He is also an active member of the Association of Energy Services Professionals.

“While leading our sales efforts, I’ve been fortunate to work with experts across all areas of AM Conservation Group – from operations to marketing to finance,” said Bailes.  “In my new role, I look forward to working more closely with this amazing team and doing my part to carry on the company’s success.”

About AM Conservation Group

AM Conservation Group is a leading provider of energy- and water-saving products, kits, online stores and educational programs to utilities, municipalities, cooperatives and large corporations throughout North America. They manufacture and distribute nearly 400 utility-grade energy efficiency and water conservation products, which are custom engineered to provide superior performance and maximum savings at an accessible price point. Most of AM Conservation Group’s products have earned the EPA’s Watersense® and ENERGY STAR® certifications. Since 1989, they have developed and managed thousands of successful product, kit and education programs throughout North America.  AM Conservation Group includes the Service Concepts and Simply Conserve brands, and features Niagara Conservation’s line of energy efficiency and water products. For more information, visit


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Lakeland Electric deploys full suite of Apogee Interactive Customer Engagement Tools

Posted By Karen Morris, Thursday, March 9, 2017

Florida municipal utility the first to launch integrated EMPOWER suite of apps as it encourages customers to “Beat the Peak”


ATLANTA and LAKELAND, Fla. (March 9, 2017) – Lakeland Electric has launched the Apogee Interactive EMPOWER Platform suite of customer engagement applications to help its customers better understand their energy usage and give them choices in how they interact with their utility.

In conjunction with the launch of a new consumer-friendly website, Lakeland Electric chose the EMPOWER Platform because it puts utility customers in control of their energy consumption by recommending the most appropriate electric pricing plans, showing them how their personal behaviors as well as the weather impact electric bills, alerting them when their energy usage hits a certain level, and giving them detailed electric usage data by integrating with Lakeland Electric’s smart meter system.  By getting customers to be more efficient and thoughtful about their energy usage now, Lakeland Electric can help offset future generation costs and keep customer rates among the lowest in Florida.

These new digital channels will serve as the foundation for Lakeland Electric’s “Beat the Peak” promotional campaign aimed at educating customers and offering the pricing and service options. Lakeland Electric chose Apogee Interactive because its EMPOWER suite offered all of these tools wrapped into one solution with a level of personalized customer interaction unique to the industry.

“Lakeland Electric is advancing our customer’s knowledge, choice, and involvement through technology,” said Dave Kus, Assistant General Manager of Customer Service at Lakeland Electric. “The new analytical tools on our website allow us to introduce our customers to the utility of the future and empower them to be the energy consumers of the future.”

“We are honored to be working with Lakeland Electric in helping them further their customer engagement strategy,” said Susan Gilbert, President, CEO and Co-Founder of Apogee Interactive. “This is the first instance of a utility launching our fully integrated EMPOWER suite of applications on one platform, and Lakeland Electric’s approach in seeking to empower their customers is industry-leading. We are pleased to be their partner.” 

The EMPOWER Platform incorporates a variety of Apogee’s technology allowing customers to conduct personalized digital energy audits using online calculators, receive energy usage and billing alerts via text, email and video messaging, get price plan recommendations based on their usage history, receive a home efficiency rating and a variety of educational content. Utility employees also benefit by accessing the tools to help them answer questions when handling a customer interaction. EMPOWER includes Apogee’s Energy Advisor, Energy Envoy, Energy Auditor, CSR Bill Analysis, and Home EnergyLibraryTM and other applications.

About Lakeland Electric

Lakeland Electric is the third-largest public power utility in the State of Florida serving 126,000 customers with production capability of over 1100 Megawatts. The utility is also one of the first utilities established in Florida having started operation in 1889.

About Apogee Interactive

Apogee Interactive is the nation’s leading provider of customer engagement technology for utilities. Partnering with utilities since 1993, Apogee’s digital engagement platform delivers proactive, personalized communication to residential and commercial customers nationwide. Apogee’s proven SaaS platform enables more meaningful customer engagement, proven sustainable energy results, reduced operating costs, and improved program performance for utilities. For more information, please visit Follow us on Twitter at @apoweb and on Linkedin. 

Apogee Contact: Karen Morris – 678-684-6801 –

Lakeland Electric Contact: Cindy Clemmons – 863-430-1368 –


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Apogee’s Customer Engagement Solutions Now on a Single Platform

Posted By Karen Morris, Wednesday, February 8, 2017


Apogee will showcase the Empower Platform new product launch at AESP National next week. Visit booth 200 and to learn more.

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Tags:  customer engagement digital  Energy Analysis  Residential Programs 

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Bob Nicholas joins the TrickleStar team

Posted By TrickleStar, Monday, February 6, 2017
TrickleStar Appoints Bob Nicholas as Director of Business Development
TrickleStar is pleased to announce its recent addition of Bob Nicholas, who will join TrickleStar's business development team in the Pacific Northwest working remotely from Marysville, Washington.

Within this role, Bob will be responsible for directing sales and business development efforts with valued utility, implementation, and distributor partners through sales leadership, program implementation, and product support.

Over the last decade, Bob was instrumental in business development for JACO Environmental. There he was responsible for client relations, product representation, program management and related marketing activities nationwide with a primary focus on the Pacific Northwest and Western US markets.

Bob also comes to TrickleStar with 40 years of experience in the utility industry. Before JACO, he was part of Snohomish County Public Utility District's senior staff. Bob held a number of positions including Manager of Product Development and Manager of Demand Side Planning where he managed the energy efficiency portfolio, IRP development, development and delivery of energy efficiency programs, and implementation of demand response initiatives and green power programs.

While at Snohomish PUD, Bob developed surge protection programs covering whole house protection as well as plug-load protection. In addition, he developed and implemented one of the first in-home energy monitor programs that allowed customers to see their power usage and cost in real time.

Bob joins TrickleStar as Director of Business Development to continue TrickleStar's success in supplying residential and commercial plug-load management solutions to utilities and utility partners.
Jon Lanning, Vice President of Business Development said "Bob's wealth of experience and industry knowledge has already made him a valuable addition to the TrickleStar family. His appointment represents our commitment to holding our position as the market leader of plug-load management solutions nationwide."

Founded in 2007, TrickleStar®leads in the design and manufacture of products that conserve energy, improve people's lives and minimize environmental impact. With offices in Asia and the United States, TrickleStar is taking its products, and its energy conservation message, around the world!

TrickleStar products help reduce electricity bills, saving customers money while reducing their carbon footprints. You can view and purchase TrickleStar products online at eitherwww.tricklestar.comorAmazon.comas well as through a network of major distributors, resellers, and retailers.

TrickleStar®is a trademark of TrickleStar Limited. All other trademarks are the property of their respective owners.


Jon Lanning
VP, Business Development
Phone 616.554.3576

Bob Nicholas
Director, Business Development

Toll Free+1-888-700-1098

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Michaels Energy Named Silver Bike Friendly Business by the League of American Bicyclists

Posted By Kristin Laursen, Tuesday, January 24, 2017

December 22, 2016 - The League of American Bicyclists recognized Michaels Energy with a Silver Bicycle Friendly Business (BFBSM) award, joining nearly 1,300 visionary businesses from across the country.

With the announcement of 42 new and renewing BFBs today, Michaels Energy joins a cutting-edge group of 1,265 local businesses, government agencies, and Fortune 500 companies in 49 states and Washington, D.C., that are transforming the American workplace.

“The business community’s investment in bicycling is playing a central role in making the country a safer, happier, and more sustainable place to live and work,” said Bill Nesper, League Deputy Director for Programs and Operations. “We applaud this new round of businesses, including Michaels Energy, for leading the charge in creating a bicycle-friendly America for everyone.”

Being bike friendly is part of Michaels Energy's overall commitment to corporate sustainability. Michaels encourages bicycling as an easy option for transportation and provides amenities such as bicycle storage, a maintenance station, and a shower/changing room, plus additional perks such as contests, guest speakers, and cash incentives.

Moving forward, Michaels Energy will have access to a variety of tools and technical assistance from the League to become even more bicycle-friendly. When our employees bike, great things happen. Even on the busiest days, a bike commuter still gets a dose of exercise. Bike riders also reduce congestion during rush hour, and have a minimal impact on roads.

To apply or learn more about the BFB program, visit the League online at

About the Bicycle Friendly America Program

To learn more about building a Bicycle Friendly America, including the Bicycle Friendly CommunitySM, Bicycle Friendly StateSM, Bicycle Friendly BusinessSM and Bicycle Friendly UniversitySM programs visit

The League of American Bicyclists is leading the movement to create a Bicycle Friendly America for everyone. As leaders, our commitment is to listen and learn, define standards and share best practices to engage diverse communities and build a powerful, unified voice for change.

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Cut Costs With Cadmus’ New Meter Leasing Services

Posted By Kathleen Humphrey, Thursday, January 12, 2017
Cadmus is proud to announce new meter leasing offerings for a wide range of measurement, evaluation, and verification activities. We can provide wired and wireless solutions over Ethernet, Wi-Fi, and 3G cellular networks. Our large inventory includes metering equipment for lighting, plug loads, appliances, HVAC, and commercial and industrial loads at a very competitive price. Learn more and reserve yours at:

Tags:  Cadmus  EM&V  meter  metering 

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Proud Moments for C+C

Posted By Cynthia Jolicoeur, Friday, December 2, 2016

Pleased to share the news that C+C has been nominated by PR Week as an Outstanding Small Agency of the year, and our SWAP campaign for US Department of Energy’s Better Building Challenge is a finalist in the Best in public sector category!  This is the Academy Awards of agencies!  Many thanks to thanks to our great clients, colleagues and co-workers for putting us among the industry leaders!

Fast Company says C+C's “Swapped” campaign for the Department of Energy is “Great Television”!

The latest installment features a classic rivalry—US Air Force Academy vs. US Naval Academy!Check it out at


Tags:  C+C 

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Franklin Energy Merges With AM Conservation Group to Form Industry Leading Energy Efficiency Services Platform

Posted By Jamie Delk, Tuesday, November 1, 2016

Franklin Energy and AM Conservation Group announced today that they have completed a strategic business combination.  Based in Port Washington, WI, Franklin Energy is a leading implementer and administrator of energy efficiency programs, offering comprehensive utility-focused services across the United States and Canada.  AM Conservation Group is a Charleston, SC-based full service provider of energy and water conservation products and EE program implementation services.  In addition to expanding each company’s energy efficiency program administration capabilities, the combination further serves to bolster their education program and demand response services.

Read the full press release here

Tags:  AM Conservation  AM Conservation Group  Energy Efficiency  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  GoodCents  RAP  Resource Action Programs 

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Lime Energy Awarded U.S. Department of Energy Grant

Posted By Lime Energy, Wednesday, October 5, 2016

Lime Energy Co. has been awarded a funding agreement by the Department of Energy’s Office of Energy Efficiency and Renewable Energy to design and deliver “Achieving Energy Efficiency in Small Businesses in Low-Income Areas,” an energy efficiency program for low-income communities. As part of this collaboration, the DOE will invest $1.35 million to help Lime Energy engage 10,000 small businesses and complete 2,500 small business efficiency retrofit projects in low-income areas in Atlanta, Orlando, and Houston. “Lime Energy has been a leader in delivering clean energy solutions to small businesses across America, and we are excited to partner with the U.S. Department of Energy on this initiative,” said Adam Procell, Lime Energy’s President and CEO. “We believe that our unique approach and our innovative metering technology will help drive all the benefits of energy efficiency deeper and more cost-effectively into the heart of the communities that need it the most.”

Tags:  Lime Energy  U.S. DOE 

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