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Marketing Topic Committee
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Mission Statement

To lead in the ongoing discussion of marketing-related issues in the energy efficiency/DSM profession. There are four components of this mission:
  1. To create venues for energy services professionals to discuss and share ideas about the big issues in marketing and communications relations today
  2. To provide and encourage opportunities for training and development
  3. To serve as a resource for the exchange of marketing information within the AESP member community
  4. To develop a forum for dialogue about how EE/DSM programs are marketed to consumers  

“We have a strategic plan. It’s called doing things.” –Herb Kelleher

 The Leadership team for the Marketing Topic Committee includes the following: 

Kristin Laursen - Chair
Michaels Energy
Kristin is the Director of Marketing and Business Development at Michaels Energy. She has over 10 years of marketing and outreach experience in the energy efficiency industry. She leads the marketing and business development team, develops and executes integrated marketing strategies and campaigns, and sets direction for all internal and external marketing communications. She manages research initiatives, creative development, budgeting, tracking, and testing to promote continuous improvement in marketing outreach efforts.


Mac Scott - Vice Chair
National Energy Foundation

Mac is the Communications and Business Development Manager at National Energy Foundation (NEF), where he manages and oversees the communications team. He scopes and designs school education programs for utility DSM portfolios and coordinates, develops and implements NEF Energy Efficiency Education programs. He also is the NEF program presenter for K-12 energy education. He has a Bachelor of Science in both Strategic Communications and Political Science from the University of Utah.


Lauren Bell  - Vice Chair

Lauren Bell is a Senior Engagement Strategist at KSV, a marketing and advertising agency focused on engaging customers on energy and energy efficiency. She manages the annual market research on the customer's relationship with these topics, as well the weekly insights series, Energy Wire. Lauren also manages the marketing and business development efforts at KSV.



Sabrina Cowden - Vice Chair
Milepost Consulting

Sabrina is a Senior Project Manager for Milepost Consulting. Her career has included human resource management, residential utility engagement, crisis communication and speech writing, executive coaching and strategy support as well as event planning.  At Milepost, Sabrina has worked with a diverse range of clients, including Pacific Gas & Electric, Atlanta Better Buildings Challenge and the Tennessee Valley Authority. Sabrina holds an MBA from Lipscomb University located in Nashville, Tennessee.

Kate Ringe-Welch - Vice Chair
National Grid

Kate has been working in the energy efficiency business for more than 25 years.  Her current position is Product Marketing Manager of Residential Energy Efficiency Programs at National Grid.  She and her team are responsible for increasing awareness of and generating leads for National Grid’s residential energy efficiency programs in MA, RI, and NY.  She brings her experience in marketing, market research, program implementation, and regulatory disciplines together to develop, market and implement successful and innovative programs and campaigns.


Committee Activities

  • Marketing Topic Committee Overview
  • Hot Topics 2016
  • Active Members can access the Resource Library to hear recent Brown Bags like:
  • Active Members can also find these articles in past editions of Strategies in the Resource Library:
    • Know Your Contractor, Grow Your Program (Blaine Fox); May
    • Carpal Tunnel Marketing (Karen Morris); May
    • Designing and Marketing a School Based Program (Mac Scott); June
    • Gameification: Success or Not (Lynn Belken); June
    • Energy Efficiency Education in the Water/Wastewater Treatment Segment (Richard Sullivan); August
    • Run for the Hills…The Millennials are Coming (Robert Moody); July

Past Topics and Reports


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