AESP Spring Conference Scholarships
Monday, March 27, 2017
AESP’s 2017 Spring Conference
New Professional Scholarship Application
Are you the next AESP scholarship recipient? Three scholarships are available for AESP’s Spring Conference in Salt Lake City, Utah, May 2-4, 2017 at the Hilton Salt Lake City Center. The scholarships INCLUDE registration for the conference, a pre-conference or post-conference training course of your choice and if you’re not a member, we include a one year membership (total value $2015). PLUS a conference ambassador so you can learn, network, and fully experience AESP’s Spring Conference. This year’s Spring Conference theme is Action Heroes: Marketing and Customer Engagement, don’t wait to apply because the scholarship deadline disappears faster than a speeding bullet.
Qualifications for the New Professional Scholarship are:
· 1-5 years of Energy Efficiency, Demand Response, and/or Smart Grid experience.
· Must be working full time in any of the following energy-related areas: electric or natural gas utilities, co-ops/munis, regulatory or non-profit entities, public benefit groups, vendors, manufacturers, or consulting firms.
· Have approval for travel to attend the conference. Note: travel and lodging costs are NOT included in this scholarship.
· Scholarship recipients will be required to submit feedback to AESP on what was learned at the conference and how they benefit from it. Recipients are required to attend the New Professionals event on Tuesday May 2, 2017. Recipients may be asked to write an article for AESP, and/or post on social media.
· Disclaimer: Please be aware that by submitting this application, you consent to your photo, video, name, and/or likeness being used, without compensation, in all media, whether now known or here after devised, for eternity, and you release AESP, It’s Successors, Assigns and Licensees from any liability whatsoever of any nature.
If you meet the above qualifications, apply for the scholarship by emailing the following information (please limit responses to 100 words per question), as well as a 50 word biography, to email@example.com by April 7, 2017. Be sure to use the subject line Spring Conference New Professionals Scholarship.
1. How did you first become interested in the energy industry?
2. In what other industries have you worked prior to the energy industry?
3. What other industry conferences (energy or non-energy) have you attended, and what was your level of participation (i.e. attendee, exhibitor, committee member, etc.)?
4. How do you plan to leverage the Spring conference to achieve your goals, both personal and professional?
5. Which training courses interest you most and why? Please rank them in order of your preference. The courses are:
Pre-conference Training Courses
How to Build, Implement, and Evaluate a Customer Engagement Program
Trainers: Laura Orfanedes, Fiveworx and Linda Dethman, Research Into Action
In this one-day course, experts in energy efficiency marketing and evaluation will present a set of guidelines and best practices, accompanied by applied exercises, that will step course participants through the planning/design, implementation, and evaluation requirements for a modern, integrated, and efficient customer engagement platform for demand side management (DSM) (energy efficiency, demand response, renewables) programs.
Understanding the Electric Utility Industry Today … and the Business Challenges of Tomorrow
Trainer: Bob Mason, Bayboro EC, Inc.
This course provides an essential overview of the fundamental structure and components comprising today’s Electric Utility Industry and Business. Designed for new and recent energy services professionals who are working in, and with, electric utilities, participants will gain insight on how to enhance and expand quality energy services. A solid knowledge base in the workings of the industry and the transformational developments on the horizon are vital to building ongoing engagement with, and greater value for, the utility’s customers.
Post-conference Training Course
Energy Branding 101
Trainer: Mei Shibata, Essense Partners
Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones. In fact, brands are so powerful that they can cause a significant boost or reduction to company market valuation when customers change their perspectives on them.
However, in the utility sector, brand has traditionally played a very limited role for a myriad of reasons. For starters, energy is an intangible asset, and it is difficult to brand things that have no shape or form. Second is that the utility-customer relationship has been largely transactional (e.g. billing, outages) where there is not a lot of time to build brand engagement, while external vendors have managed the more relationship-oriented programs on behalf of utilities.
As the sector is evolving, new energy sources and controllers have entered the market (e.g. smart thermostats, storage, solar panels), opening up the potential for energy consumers to become loyal to non-utility brands. Within this environment, traditional utilities and their programs have the choice: to either continue with business as usual, or to proactively build up the role of its brand. In this course, we will cover the basics of energy branding so that you can take control of your brand through all of your utility programs and customer interactions.
Topics will include:
· What is brand?
· What does branding for utilities mean?
· What is a brand experience and how is it different from customer engagement?
· How does one effectively tie branding and utility program management together?
6. You will be provided a conference ambassador so you can “jump right in.” What type of person do you prefer to be your mentor, any constraints? How do you plan on taking advantage of your mentor’s expertise?
7. I certify that my supervisor will allow travel time to this conference. His/her name is________________________ and can be reached at_________________________
8. Include the following information so we can contact you, if selected.
9. BONUS: Salt Lake City has set a goal to achieve 100% Renewable Energy for Community Electricity Supply by 2032. Since the theme of the Spring Conference is “Action Heroes”, tell us about an action hero you think can help them achieve this goal, and how.