AESP's 28th National Conference & Expo
The Big EEasy
February 19-22, 2018 - New Orleans
Attend the premier energy industry conference that draws the top program managers, implementers, marketers, evaluators, policy makers, consultants and manufacturers in Demand-side Management and Energy Efficiency. Highly regarded experts in their respective fields will lead over 40 sessions that will cover the range of current topics in marketing, tools and technology, demand response, implementation, program design, research, evaluation, diversity, and more.
Whether learning or networking is your priority, you’ll get to experience the best of both with an agenda that balances top notch educational sessions and pre-conference workshops* with valuable networking events.
AESP will kick-off our National Conference with 3 optional pre-conference workshops, a utility-only roundtable, an evening reception and a new professionals event all on the first day! Following will be three days of speaker presentations, panel discussions, interactive roundtables, professional development segments, a special outdoor learning session and many networking events. Close to 1,000 energy professionals will attend this annual conference in New Orleans and there will be many opportunities to connect with peers, make new contacts, learn something new and enjoy the sights and tastes of New Orleans.
View the agenda.
Monday, February 19
UtilitiesConnect 4:00 - 5:30 PM
Evening Reception 5:30 - 7:00 PM
New Professionals Event 7:15 - 8:15 PM
Tuesday, February 20
Sessions 8:15 AM - 5:00 PM
Evening Reception 5:00 - 6:30 PM
Wednesday, February 21
Sessions 8:30 AM - 5:00 PM
Special Evening Reception 5:15 - 7:30 PM
Thursday, February 22
Sessions 9 AM - Noon
Closing Plenary and Lunch Noon - 2 PM
Optional Pre-conference workshops, chapter or t/c meetings, breakfast, lunch & break times are not displayed.
Conference Rates (USD):
Speakers, Moderators, Ntl and Chapter Board Members & T/C Chairs: $600
Full-time student: $300***
Group Member Points: 7
3 Member Special: Register 3 active AESP members at the same time for $3350 - This offer expires January 26, 2018.
Early registration expires on January 26, 2018. After January 26, rates per person are: Member $1395 or 8 Group Member Points; Non-member $1595; Speakers, Moderators, Board Members & T/C Chairs: $650.
*** Student registrants must email/fax their school id and class schedule to firstname.lastname@example.org or (480) 704-5905.
If you are an active group member and would like to register using points, email email@example.com.
Pre-conference Workshops: Three available (Extra Fee)
*Design Thinking: Creating Customer-Centric DSM/DER Programs, Marketing, and Experiences
Instructor: Bill LeBlanc, Chief Instigation Agent, E Source
$575 US (per person) or 3 Group Member Points
This is a UTILITY-ONLY Workshop
Why did it take 80 years for luggage designers to put wheels on suitcases? Sometimes obvious solutions are hard to see…and momentum and habits set in. Developed at Stanford University’s Institute of Design (the ‘d.school’), Design Thinking can be applied to any challenge. Initially used in tech companies such as Apple (the computer mouse is an early win), then to service industries such as the Mayo Clinic’s award-winning patient care process and Bank of America’s hyper-successful “Keep the Change®” program, it’s now ready to be part of the energy industry.
Design thinking can create new ways of looking at old problems, or to dive into brand new areas. Challenges such as rate design, connected/smart homes, EVs, demand response, energy efficiency, or low-income programs can all benefit from using customer empathy as starting point in design.
In this workshop, attendees will learn through a hands-on approach how to extract key insights from ethnographic research where we delve deeply into customers’ needs, wants, and fears. You will then “peel the onion” to discover why customers feel and act the way they do. Attendees will then move through the design process, creating Points of View, “How Might We…” statements, and then onto brainstorming for new and different solutions that customers just might like enough to share on social media! Finally, we’ll talk about the importance of rapid-rough prototyping as well as storytelling.
Key Learning Outcomes:
• How the design thinking approach is different than typical product development stage-gate processes
• How to use the power of open-ended ethnographic research to develop true customer-centric insights
• Experiencing the application of design thinking to real DSM challenges you are facing today.
*Leadership Training for Exceptional Team Performance
Instructor: John Oyhenart, PivotStone Group, LLC
$575 US (per person) or 3 Group Member Points
This course is custom-designed for energy industry leaders at all levels involved in DSM/energy efficiency policy, program planning/design preparation, regulatory support, program implementation, and program measurement and evaluation. In this fast-paced, interactive course you will: learn key leadership concepts, identify and leverage your emotional intelligence preferences and natural leadership styles, and discover how to better communicate with and motivate your employees. Whether a first-time, mid-level or senior leader, this course teaches you the skills and techniques you need to create, inspire, and lead exceptional teams.
• Understand the difference between managing and leading, and when to use each.
• Use Emotional Intelligence (EI) to better manage conflict and increase your leadership effectiveness.
• Apply the Situational Leadership model to match the right leadership style to the skill and will of your follower.
• Use leadership presence, actively listening, and powerful questions to empower your team to deliver exceptional results.
Apply your learning to real leadership challenges on the job.
Learning to S.E.E.: Sell Efficiency Effectively™
Instructor: Mark Jewell, Selling Energy
$575 US (per person)
Most decisions are emotional decisions, and making the commitment to dedicate time and resources to enhance efficiency is no exception. Whether you are selling efficiency solutions or seeking project approvals, understanding what factors play a role in the decision-making process and knowing how to build rapport with key stakeholders vastly increase your odds of success. This workshop features highlights from the weeklong Efficiency Sales Professional™ (ESP™) Boot Camp, including: reframing the benefits of efficiency so that they can be measured with the yardsticks that your customers are already using to measure their own success; developing concise and compelling communication tools that really engage decision-makers; migrating the discussion from the “bits, bytes and blinking lights” of your offering to prospect-specific messages that motivate project approvals; and much more. This workshop will give you the insights, focus, and skills you need to define your most promising targets, streamline your sales process, and maximize your closing ratio.
Key learning outcomes:
• Understand how to connect the dots between your energy solutions and the segment-specific outcomes your prospects truly care about.
• Discover how to distill your message down to a 15-second elevator pitch that is both repeatable and memorable; a one-page narrative proposal that can be read in four minutes or less; and, a one-page investment summary that migrates the conversation from simple payback to the metrics that really matter.
• Learn how to clone past successes by creating a Success Story Archive and sharing it with prospects that look a lot like your best customers.
Marriott New Orleans - 555 Canal St, New Orleans, LA 70130 https://aws.passkey.com/go/2018AESP
If you are reserving your room by telephone: 504-581-1000 - mention AESP for the conference room rate.
AESP does not use a housing management firm and we will not call you to reserve rooms.
Cancellations received by 1/26/18, will receive a refund, minus a $200 processing fee. Cancellations received after 1/26/18 & no shows will not receive a refund. AESP reserves the right to cancel the training at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for the training canceled or you may reschedule attendance. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.