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Pre-conference Training
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Pre-conference Training

Register for a pre-conference training course here.

When: Tuesday
8:00 AM
Where: Hyatt Regency Chicago
151 E Wacker Dr
Chicago, IL
United States

Online registration is closed.
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Pre-conference Training Course *
August 16, 2016
8:00 am - 3:30 pm
$545.00 USD*
Group Member Points - 3


How to Build, Implement, and Evaluate a Customer Engagement Program
Trainers: Laura Orfanedes, Fiveworx and Linda Dethman, Research Into Action
CEUs .50

In this course, experts in energy efficiency marketing and evaluation will present a set of guidelines and best practices, accompanied by applied exercises, that will step course participants through the planning/design, implementation, and evaluation requirements for a modern, integrated, and efficient customer engagement platform for demand side management (DSM) (energy efficiency, demand response, renewables) programs.

Topics include:
  • Building a consumer insight approach with consumer research, data, and analytics
  • Mapping the customer journey and touch points
  • Identifying interventions that engage customers
  • Designing relationship marketing approaches for engagement campaigns
  • Planning and executing effective, engaging and personalized communications and messaging
  • Creating or re-designing effective websites, mobile applications, and online platforms
  • Selecting the right key performance indicators to measure performance
  • Planning and implementing for optimum tracking, reporting, and evaluability
  • Organizing companies and teams to support customer engagement.


Hotel Information:

Reservations can be made by visiting  or by calling 1-888-421-1442  and referencing the group name. The Hyatt Regency Chicago room block will be honored until the room block is full or July 21, 2016 and the room rate is $219 USD per night.

Cancellation Policy:
Cancellations received by 7/25/16, will receive a refund, minus a $100 processing fee. If using Points, there will be a 1 Point cancellation fee.  Cancellations received after 7/25/16& no shows will not receive a refund (cash or Points).
AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for training course canceled or you may reschedule attendance in the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.

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