AESP’s Spring Conference will be a dual track conference focusing on marketing and customer engagement. Marketing sessions will focus on innovative targeted or mass media marketing tactics and campaigns inside and outside of the energy efficiency industry. Customer Engagement sessions will focus on tactics, strategies and results related to program participant recruitment and retention. Both tracks will provide attendees the opportunity to learn about marketing and customer engagement strategies. More than 300 attendees are expected to attend and take advantage of the conference sessions, training courses, networking and special events.
Join us in this engaging conference where we learn about some of the successful tactics that utilities are using to increase engagement, hear of the newest research on customer behavior, and discover some cool new tools to effectively market to customers right now. Here are just a sampling of what you’ll be learning at this conference. Don’t wait, register today!
Tuesday, May 2
Pre-conference Training Courses* 8:00 AM - 3:30 PM
UtilitiesConnect 4:00 - 5:30 PM
Evening Reception 5:30 - 7:00 PM
New Member/New Professional event 7:15 - 8:15 PM
Wednesday, May 3
Sessions 8:30 AM to 5 PM
Evening Reception 5:00 - 6:30 PM
Thursday, May 4
Sessions 8:30 - 11:45 AM
Closing Plenary and Lunch Noon - 1:30 PM
Post-conference Training Course * 1:30 - 5:30 PM
Training courses, breakfast, lunch & break times are not displayed, the conference schedule will list all events.
Member: $ 695 USD
Non-member: $ 795
3 member special: $ 1800 **
Speakers, Moderators and Board Members: $ 425
Full-time student: $ 75 ***
*** To qualify for the student rate, student registrants must fax their school id and class schedule to (480) 704-5905.
** To qualify for the 3 member special, you must register your 3 active members at the same time. Due to increasing credit card fees, we can not credit back attendees if they have already registered.
* Separate Fee and/or Registration
Early registration rates and the 3 Member Special expire on April 12, 2017.
Registration rates will increase $100 on April 13, 2017.
Hilton Salt Lake City Center, 255 S W Temple, Salt Lake City, UT 84101
Reservations can be made here. The room block will be honored until the room block is full or April 16, 2017 and the room rate is $175 per night per night.
Note: We do not use 3rd parties to book hotel rooms, please book direct online or call (801) 328-2000 and use code AES.
Pre-conference Training Courses (extra fee required)
How to Build, Implement, and Evaluate a Customer Engagement Program
Trainers: Laura Orfanedes, Fiveworx and Linda Dethman, Research Into Action
Rate: $545 per person
In this one-day course, experts in energy efficiency marketing and evaluation will present a set of guidelines and best practices, accompanied by applied exercises, that will step course participants through the planning/design, implementation, and evaluation requirements for a modern, integrated, and efficient customer engagement platform for demand side management (DSM) (energy efficiency, demand response, renewables) programs.
Understanding the Electric Utility Industry Today … and the Business Challenges of Tomorrow
Trainer: Bob Mason, Bayboro EC, Inc.
Rate: $545 per person
This course provides an essential overview of the fundamental structure and components comprising today’s Electric Utility Industry and Business. Designed for new and recent energy services professionals who are working in, and with, electric utilities, participants will gain insight on how to enhance and expand quality energy services. A solid knowledge base in the workings of the industry and the transformational developments on the horizon are vital to building ongoing engagement with, and greater value for, the utility’s customers.
Post-conference Training Course (extra fee required)
Energy Branding 101
Trainer: Mei Shibata, Essense Partners
Rate: $345 per person
Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones. In fact, brands are so powerful that they can cause a significant boost or reduction to company market valuation when customers change their perspectives on them.
However, in the utility sector, brand has traditionally played a very limited role for a myriad of reasons. For starters, energy is an intangible asset, and it is difficult to brand things that have no shape or form. Second is that the utility-customer relationship has been largely transactional (e.g. billing, outages) where there is not a lot of time to build brand engagement, while external vendors have managed the more relationship-oriented programs on behalf of utilities.
As the sector is evolving, new energy sources and controllers have entered the market (e.g. smart thermostats, storage, solar panels), opening up the potential for energy consumers to become loyal to non-utility brands. Within this environment, traditional utilities and their programs have the choice: to either continue with business as usual, or to proactively build up the role of its brand. In this course, we will cover the basics of energy branding so that you can take control of your brand through all of your utility programs and customer interactions.
Topics will include:
- What is brand?
- What does branding for utilities mean?
- What is a brand experience and how is it different from customer engagement?
- How does one effectively tie branding and utility program management together?
Cancellations received by 4/13/17, will receive a refund, minus a $150 processing fee. If using Points, there will be a 1 Point cancellation fee. Cancellations received after 4/13/17 & no shows will not receive a refund (cash or Points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, refunds will be paid in full for training course canceled or you may reschedule attendance in the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.
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