FREE Webinar Recording:
Customer Engagement Works! Two Award-Winning Programs
Recorded on March 31, 2016
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Taking the customer relationship one step further, Pacific Gas and Electric and NTC Corporate demonstrate how customer engagement can play a role in achieving energy efficiency savings. This Brown Bag webinar presents two case studies: NTC's Trickle Up customer engagement system and PG&E's Step Up and Power Down marketing campaign. See how and why these two innovative energy efficiency programs won AESP's 2016 Marketing & Customer Engagement Energy Awards.
Moderator: Laura Orfanedes, Fiveworx
Step Up and Power Down Program
Winner of 2016 AESP Energy Award in Nonresidential Marketing and Communications
Speaker: Jillian Rich, Pacific Gas and Electric
This initiative recognizes that everyone in a building can play a significant role in reducing energy waste, from an operator in the mechanical room, to a green team member, or an executive in the board room. Using insights from behavioral science, Step Up and Power Down brings innovative marketing and communication tools to engage each of these audiences. The commercial portion of this initiative launched in San Francisco and San José in June of 2015 and already has more than 350 businesses enrolled and committed to reducing energy waste. The energy savings are being counted toward community energy savings goals of 25 million kWh in San José, and 20 million kWh in San Francisco.
Trickle Up Program
Winner of the 2016 AESP Energy Award in Customer Engagement
Speaker: Ward Eames, NTC Corporate
A large energy services provider partnered with NTC during the academic year to create an innovative educational programming module designed to empower children and their parents to become the driving force behind household residential energy savings through the implementation of energy efficiency kits. NTC employed its Trickle Up customer engagement system in 1,742 schools. They centered on school tours featuring live in-school theatre performances on energy efficiency - with the ultimate goal of reaching those responsible for managing household utilities: the parents. The program generated measurable reduction in home energy usage through innovative programs and supplemental technology, resulting in nearly $94M in kWh saved!
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Note: AESP presents over 20 webinars a year, all free for members. Members can also access past webinars anytime by logging-in to the AESP Resource Library. Occasionally selected webinars are made available to the public.