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Fiveworx wins Gold at Utility Communicators International Conference

Posted By Laura Orfanedes, Tuesday, June 28, 2016


Laura Orfanedes


Alliant Energy Advisor wins 2016 Utility Communicators International

 Better Communications Competition Award  

Pilot using Fiveworx software to increase program participation and

improve c-sat receives top prize in digital properties category

KNOXVILLE, Tenn., June 28, 2016—Fiveworx (, a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, received the 2016 Utility Communicators International (UCI) Better Communications Competition (BCC) Gold Award in the Digital Properties category.

The award was presented during UCI’s BCC Awards Ceremony June 23 in Chicago, IL. Suzanne Shelton, Chairman of the Board of Fiveworx, accepted the award on behalf of Alliant Energy and Fiveworx.

Alliant Energy in Wisconsin began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation.  An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

·       Exceeded enrollment expectations.

·       Participated in WI’s Focus on Energy program at double the control group’s rate.

·       Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.

·       Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“We are honored to receive this prestigious award and be recognized among other leading utility communications initiatives from across the nation,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “The customer segmentation that underlies the Fiveworx platform allows us to communicate with our customers in a more personalized way, and they are responding by taking more steps to save energy and with a higher degree of satisfaction with us.”

Alliant Energy is currently implementing an expanded, second year of the pilot.


Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased customer participation in utility programs, products and services; improved customer satisfaction, and increased energy savings. Visit to learn more.


Utility Communicators International provides a unique networking forum with members representing more than a hundred electricity, gas, water, and alternative source utilities in the U.S., Canada, and Bermuda. Incorporated more than 80 years ago, UCI is the oldest organization of its kind. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications. For more information, visit


Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit



Tags:  Alliant Energy  corpcomm  corporate communications  customer engagement digital  Fiveworx  Jamie Lalos 

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Cadmus Hires Jennie Rice to Lead Strategic Decision Support Practice

Posted By Kathleen Humphrey, Friday, June 17, 2016

WALTHAM, Mass., June 16, 2016—The Cadmus Group, Inc. (Cadmus) announced today that it has hired a new principal, Jennie Rice, to lead a new practice providing strategic decision support for clients in the private and public sectors. This practice will provide decision and risk analysis services to help organizations make robust business strategy, portfolio management, and resource allocation decisions, while building support from internal and external stakeholders.

“Cadmus has long anticipated our clients’ evolving needs to offer technical expertise and advisory services of the highest caliber in an expanding number of markets and capabilities,” said President and CEO Ian Kline. “In bringing Jennie into our firm, we’re welcoming a tremendous talent in areas of critical importance to the future resilience and prosperity of our clients.”

Jennie Rice

Jennie Rice leads Cadmus’ strategic decision support practice.

“Challenges such as shifting market dynamics, evolving regulations, new technologies, and climate change require not only sophisticated analytics, but also smart decision processes to effectively address complexity, uncertainty, and risk,” said Rice. “With this new practice, we integrate analytics within the decision support process to help organizations ask the right questions, formulate and evaluate strategies, and take the necessary steps to mitigate risks, adapt to changing conditions, and thrive. I’m thrilled to be joining Cadmus to offer these services.”

Rice has more than two decades of experience helping clients in the energy, water, health, and climate science arenas make sound decisions in the face of socioeconomic, environmental, technological, and policy uncertainties and risks. Prior to joining Cadmus, she led the development and application of a multi-sector modeling framework for the U.S. Department of Energy/Pacific Northwest National Laboratory that projected the impacts of climate policy and climate change on the energy, agriculture, and water sectors in the United States.

Papers authored or co-authored by Rice have been published in the journals Climatic Change, Energy, Proceedings of the National Academy of Sciences, Mitigation and Adaptation Strategies for Global Change, and Journal of Advances in Modeling Earth Systems, among others. She is a member of the Society for Risk Analysis and the American Geophysical Union.

The strategic decision support practice will leverage Cadmus’ expertise in the energy, water, and health sectors and will supplement existing offerings in utility resource and system planning, climate security and resilience, greenhouse gas and sustainability reporting, and disaster management.

About The Cadmus Group, Inc.

Cadmus provides professional consulting services that help clients achieve their goals and create social and economic value today and for future generations. By applying exceptional technical expertise and a highly collaborative approach, we deliver customized solutions that address complex challenges facing the realms of natural and built environments, energy, public health, climate, homeland security, and international development. Cadmus’ more than 450 consultants serve government, commercial, and nongovernmental organizations in the United States and abroad.

Tags:  cadmus  decision support  risk analysis 

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Debunking Small Business As A Difficult Market

Posted By Franklin Energy Services, Thursday, June 16, 2016

Debunking Small Businesses as a ‘Difficult’ Market

The small business market seems predestined with its “hard to reach” typecast slapped across every storefront. Dare we even say it’s too difficult to bother targeting? Yet as the saying goes, sometimes what seems like hard work is worth the effort.

Let’s consider why this market is presumed hard to reach in the first place. There are a few reasons. Small businesses typically run under both time-constrained and cash-strapped owners. Staff is spread thin. Revenue fluctuates, depending on outside influences like the economy, construction or location.

Click to read the full article. 

Click to download the ebook.

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Tags:  customer engagement  energy  Energy Efficiency  energy efficiency programs  engagement  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  hard to reach  market  savings  segmentation  small business 

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Decoding Massachusetts’ Latest Net Metering Legislation

Posted By Kathleen Humphrey, Tuesday, June 14, 2016

On April 11, 2016, Massachusetts Governor Charlie Baker signed Senate Bill S.1979 into law, reaffirming the Commonwealth’s leadership in the solar market. After more than a year of debate, the Massachusetts legislature raised net metering caps, thereby granting capacity to hundreds of solar projects—some of which have been sitting on roofs, disconnected, awaiting the decision. In contrast to recent rulings elsewhere in the United States, this bill is a compromise resulting from ongoing discussion that began with the Net Metering and Solar Task Force in 2014. The final version of the bill strikes a balance among numerous competing interests, namely utilities, ratepayers, and solar stakeholders, who held differing opinions about the future compensation of solar and the appropriate incentive mechanism.

Read the full article here: 

Tags:  Massachusetts  Net Metering  Solar 

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Evergreen Consulting Group Adds Managing Director

Posted By Dave Backen, Tuesday, June 7, 2016

Matt Gibbs, an energy industry executive with 15 years of experience on a national scale, has joined Portland-based Evergreen Consulting Group as managing director. Founded in 1997, Evergreen develops and implements commercial, industrial and residential energy efficiency programs for utilities and organizations across the country.

"Matt is a rising star in the energy efficiency world,” said Roger Spring, president and owner, Evergreen Consulting Group. "He also shares our values, ethics and understanding of what it takes to support an accomplished team to become even better."

With a blended technical and management background, Gibbs has provided strategic consulting to electric and natural gas utilities, regulatory organizations, and public entities to develop energy policies and support program implementation. He has a deep background in motivating individuals, business owners and facility managers to adopt energy efficient practices. His national energy efficiency perspective will help Evergreen's clients address the changing energy policy landscape on a local level. 

Gibbs comes to Evergreen from Eversource Energy where he served as director of energy efficiency. In his tenure there, he led Eversource's Connecticut team in implementing their award winning statewide energy efficiency portfolio. Prior to Eversource, he was a vice president with Nexant, an international provider of energy efficiency program services for electric and gas utilities. He holds bachelor's and master's degrees in Mechanical Engineering from the University of Wisconsin and University of Bristol, England.

He will report directly to Spring and will help lead the company's management team and 60-plus employees in charting continuous improvement and long-term growth strategies. 

Evergreen Consulting Group, LLC is a full service consulting firm based in Beaverton that manages energy efficiency programs, with a specialty in commercial and industrial lighting, for utilities and energy efficiency organizations. In 2015, Evergreen's work with trade allies and businesses around the region delivered approximately 254 million kilowatt hours in energy. 

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Tags:  Energy Efficiency  Evergreen Consulting Group 

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Apogee’s Engagement Tools Secure Digital Communications Award for Union Power

Posted By Karen Morris, Thursday, May 12, 2016

Union Power Cooperative Recognized for Most Innovative Use of Digital Communications by NRECA

For Immediate Release:

Atlanta, May 12, 2016

APOGEE Interactive, Inc. ( a leading provider of digital engagement solutions for utilities announced today that Union Power Cooperative is the recipient of a National Rural Electric Cooperative Association Spotlight on Excellence award in the category of Most Innovative Digital Communications. The award recognizes exceptional communication and marketing practices among the nation’s energy cooperatives.

Union Power’s digital engagement strategy is powered by “My Energy Report,” Apogee’s outbound messaging platform designed to send participating members regular, personalized energy summary reports.  The summary reports include energy-use analysis, customized energy saving recommendations, and information on programs relevant to that member’s usage profile. The system also collects home profile data allowing Union Power to segment and target potential candidates for rebates and program offers.

Union Power’s My Energy Report program has achieved steady engagement among members with emails reaching unprecedented open rates of 50%. In addition, each enrollment counts towards North Carolina’s Renewable Energy and Energy Efficiency credits, a goal set by the State to achieve 10% by 2018.

Union Power’s cutting-edge engagement strategy is two-fold as the outbound messaging platform drives traffic to more self-help tools located on Union Power’s website and its Energy Center. Features of the Energy Center include Apogee’s calculators and weather application, highlighting the flagship home energy audit that provides custom recommendations to members on how to save. Members also have access to multiple specialty calculators that drill down into energy savings specifics such as space heaters, lighting, water heating, and heat pump cost comparisons. In addition, the weather application provides the current weather and its daily impact on energy costs giving visitors reason to return to the site throughout the billing cycle.

“Union Power is excited to be honored for this prestigious award and share our success story at the NRECA Connect Conference in Portland. Our presentation will reflect three years of data collected from our digital campaign and reveal our plans moving forward as we partner with Apogee to embrace more advanced forms of digital technology like personalized video bill explanation,” said Luanne Sherron, VP Communications and Key Accounts, Union Power Cooperative.

Cindy Smallwood, Account Manager, Apogee Interactive, confirmed, “Union Power Cooperative has paved the way for utilities by proving that personalized energy reports can be the catalyst for increased customer satisfaction. In addition, they have seen increased online engagement by as much as 300%.”

Apogee Interactive and Union Power will present the full case study, “Increasing Customer Engagement and Satisfaction with Digital Tools” at NRECA’s Connect 2016 conference in Portland, Oregon, May 10th – 12th. To learn more about Apogee’s digital engagement tools visit or contact or 678-684-6801.


About Apogee Interactive

Apogee Interactive is one of the nation’s leading providers of customer engagement software services for US energy utilities. Partnering with utilities since 1995, Apogee's digital engagement platform delivers proactive, personalized communication to consumers nationwide. Apogee's proven SaaS platform enables more meaningful customer engagement, proven sustainable energy results, reduced operating costs, and improved program performance for utilities. For more information, please visit and follow us on Twitter at @apoweb.

About Union Power Cooperative

Union Power Cooperative is an electric distribution cooperative headquartered in Monroe, NC. The Cooperative serves more than 72,000 member accounts in Union, Stanly, Cabarrus, Mecklenburg and Rowan counties and has more than 130 employees. Incorporated in 1939, the Cooperative has over 5,800 miles of energized distribution and transmission lines, 23 substations and 3 breaker stations.



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Posted By Jamie Delk, Tuesday, May 10, 2016

PORT WASHINGTON, Wis.– Franklin Energy Services, LLC, a leading national energy efficiency program implementation firm, is pleased to announce the 2016 recipients of the annual Energy Efficiency Experts of Tomorrow scholarship. Awardees include Sage Lincoln (University of Pittsburgh) and Andrew Peterson (Iowa State University).

“This is the second year we’ve recognized future professionals through the Energy Efficiency Experts of Tomorrow scholarship program,” said Paul Schueller, Franklin Energy chief executive officer. “The talent came out in full force – beyond our expectations. We’re proud to help keep these future experts motivated in all of their endeavors.”

Franklin Energy will be accepting 2017 submissions later this year. Applicants must currently be enrolled post-secondary juniors or seniors with a declared major in engineering or environmental science.

Recipients will be selected by a non-biased third party panel, with an opportunity to receive $5,000 towards their education. Franklin Energy congratulates all candidates who submitted applications and encourage future qualifying students to apply.


About Franklin Energy Services, LLC

With over two decades in the industry, Franklin Energy designs and implements energy efficiency programs for utility, state and municipality clients nationwide and into Canada. The firm pinpoints goal-focused solutions for its clients and their customers across residential, multifamily, small business and commercial/industrial markets. As home of Efficiency@Work, Franklin Energy integrates all customer interaction including online application processing and in-field data collection through its technology suite.  Franklin Energy recently acquired Resource Action Programs, a designer and implementer of education based programs and kits.

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Tags:  energy  Energy Efficiency  Energy Efficiency Experts of Tomorrow  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  Iowa  Iowa State  Philadelphia  Pittsburgh  Scholarship  University of Pittsburgh 

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Posted By Jamie Delk, Thursday, May 5, 2016

PORT WASHINGTON, Wis.– Franklin Energy Services, LLC, a leading national energy efficiency program implementation firm, is honored to receive three awards from the 2016 BMA Milwaukee Bell Awards.

BMA Milwaukee recognizes B2B marketers and communicators in southeastern Wisconsin for their work over the past year, including categories such as print, campaigns, tradeshow presence, collateral, digital and more. BMA announced the Excellence and Bell Award winners Thursday, April 21.

A national judging panel reviewed 131 submissions, ultimately narrowing down to name one best of show, 23 Bell Award winners and 42 Excellence Award winners. Franklin Energy took home the top Bell Award in the ‘Digital Campaign’ category, along with Excellence Awards in ‘Self Promotion’ and ‘Printing.’ This is the third consecutive year Franklin Energy has submitted and been honored by the premier B2B Marketing Association.

“Our internal corporate communications, marketing and creative teams are behind the scenes; yet there’s no doubt their talents stand out in everything they produce,” said Kevin McDonough, Franklin Energy Services President. “Franklin Energy has a focus of being a leader in our industry by utilizing social media to reach and engage both our clients and their customers. To have that recognized alongside well-known agencies is a testament to our team’s caliber and expertise.”

 “Our creative, marketing and communication teams are experts at what they do and knowing our industry,” adds Tina Semotan, Franklin Energy Services Senior Vice President. “They work diligently to elevate not only our brand, but our client’s brands, through quality campaigns and collateral. They fully deserve these honors.”

The complete list of the 2016 Excellence and Bell Award recipients are available on the BMA Milwaukee chapter site.


Tags:  Bell Awards  BMA  Business Marketing Association  corpcomm  corporate communications  creative  digital  energy  Energy Efficiency  Excellence Awards  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  marketing  printing  self promotion 

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Posted By Jamie Delk, Thursday, April 21, 2016

PORT WASHINGTON, Wis.– Franklin Energy Services, LLC, a leading national energy efficiency program implementation firm, announced today that it has signed a two-year contract with Puget Sound Energy – an electric and natural gas utility headquartered in Bellevue, Washington.

Franklin Energy will add Puget Sound Energy’s existing residential energy assessment program to its 2016/2017 residential portfolio.  The energy efficiency implementer will provide customer engagement and energy education through the delivery of residential energy assessments to qualifying Puget Sound Energy electric and natural gas customers.

“We’re aligned and ready to help Puget Sound Energy reach its program goals,” said Dan Tarrence, Franklin Energy Services Executive Vice President. “We are excited to open a local Seattle office – our first in the Northwest U.S., to support program operations. And while we head into this new territory, we are confident in our dedicated resources and long-standing experience in the residential market.”

“Puget Sound Energy is a reputable, responsible utility company within its community – with well over a century of providing energy services,” added Aron Jarr, Franklin Energy Senior Director of Business Development. “We’re thrilled that our services aligned with the needs of Puget Sound Energy and we’re eager to help them reach their energy saving goals.”

“PSE welcomes Franklin Energy as a capable and motivated service provider and ally, providing energy efficiency services to our residential customers” said Jeff Tripp, Manager of Residential Energy Management.  “Their reputation as a leader in the industry coupled with their dedication to providing a positive customer experience will ensure the continued success of PSE’s Energy Assessment program.”


About Puget Sound Energy

Puget Sound Energy is proud to serve neighbors and communities in 10 Washington counties. As the state’s largest utility, they support 1.1 million electric customers and 790,000 natural gas customers. Visit and follow them on Facebook and Twitter.

Tags:  customer engagement  energy  energy assessment  energy education  Energy Efficiency  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  PSE  Puget Sound  Puget Sound Energy  residential  Seattle  utility  Washington  Wisconsin 

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Posted By Jamie Delk, Tuesday, April 19, 2016

Remember the age of landlines? Can you just see yourself, reclined in your La-Z-Boy? Mindlessly twirling the telephone cord with your pointer finger? Certainly, it evokes nostalgia of a simpler time. And that it was.

In 1991, Congress enacted the Telephone Consumer Protection Act (TCPA) to regulate telemarketing and auto-dial calls. This law was recently modified by a Federal Communications Commission (FCC) Order to address our rapidly advancing mobile culture. These new regulations and guidelines are certainly blurring lines, causing complexity and confusion surrounding the TCPA – which is greatly affecting utility companies.   

How come? Utility companies employ certain communication technologies to share important information with their customers about everything from outages to energy efficiency opportunities. And as mentioned, nowadays, customers transact and engage almost completely from one source – their smartphones – whether accessing emails, texts, online content or calls.

From life management to subscribed promotions to support services, customers seek out and request communications be sent their way. According to Accenture, customers now expect updates and guidance from their utility companies beyond just their energy bill. And energy efficiency tops that list.[1]

J.D. Power and Associates 2012 Electric Utility Residential Customer Satisfaction Study also confirms 82% of customers prefer to be contacted regarding outages. That same study revealed that customer satisfaction is higher amongst customers who receive mobile updates from their utility (Tweet it!). In customers’ minds, this is a service, not telemarketing or unwanted advertisements.

In light of these recent changes and more explicitly defined regulations within the TCPA, utility companies and their vendors should examine their outbound customer communication practices. Violation of this Act could lead to high-priced TCPA fines – conduct that was permitted before is now scrutinized by the FCC.


Hold the phone. We have you covered. Download our complete whitepaper to learn more about TCPA’s regulations and how your business can stay compliant.

[1] Accenture, “The New Energy Consumers Architecting for the Future.” Copyright 2014.

Tags:  auto-dial  customer consent  energy  Energy Efficiency  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  TCPA  telemarketing  Telephone Consumer Protection Act 

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