Publicity Club of New England Honors Public Relations Excellence at Sold-Out Gala
BOSTON – June 8, 2017 – C+C East took top honors in Community/Consumer Affairs at the Publicity Club of New England’s 49th annual Bell Ringer Awards for its Warm Up! campaign on behalf of Columbia Gas of Massachusetts. The campaign was designed to build awareness of the company’s energy efficiency services, while delivering additional benefit Columbia Gas communities. Through a cause marketing partnership with non-profit group Operation Warm, the campaign spurred customers to sign up for a free home energy assessment by donating one brand new, American-made coat to a local child in need for each assessment requested during the month of October. At its completion, Columbia Gas employees partnered with local firefighters and Operation Warm at local community action programs, allowing kids to choose and personalize their brand new coat and stay warm during our cold winters. The campaign compilation video is available for viewing here: https://vimeo.com/196504412
Now in its 49th year, the Annual Bell Ringers Awards, honor superior work completed by PR and communications professionals across New England. “The Bell Ringer Awards are a testament to the talent, creativity, and vision of communications professionals across New England,” said Cheryl Gale, president of The Publicity Club of New England. “The work submitted for this year’s competition not only displayed innovative thinking, it also delivered meaningful, game-changing results on behalf of hundreds of clients. What makes these honors all the more impressive is that they are bestowed by peers within our community who have judged the work to be worthy of these awards. We congratulate all of our winners, including C+C East.”
C+C East, in Boston, is the newest operation of C+C Social Marketing & PR – a mission-driven marketing agency working exclusively with clients who support the public good through initiatives such as energy and water conservation, renewable energy, healthcare, waste management, public transportation and green building. General Manager Cindy Jolicoeur said “It’s such an honor for our work to be recognized in this way, and it is all the more meaningful that this was the very first campaign delivered out of our Boston office, with a charter client, Columbia Gas of Massachusetts.”
Headquartered in Seattle, C+C includes a team of talented communications professionals on both coasts, delivering award-winning, results-driven work on behalf of private sector corporations, local and federal governments, and nonprofit organizations including Alaska Airlines, Ameresco, American Red Cross, Charter Homes, Connecticut Green Bank, Columbia Gas of Massachusetts, Eversource, Google, Green Sports Alliance, Northwest Energy Efficiency Alliance, U.S. Department of Energy, U.S. EPA’s ENERGY STAR and WaterSense programs, Vulcan, Inc., Waste Management, Goodwill and Master Builders Association. Agency capabilities span a wide variety of marketing disciplines, including advertising, public relations, earned, paid and social media strategy & content creation, event coordination, graphic design and outreach campaigns. Learn more at https://cplusc.com.