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More like Ikea, Less like the IRS

Posted By Franklin Energy Services, Wednesday, July 13, 2016

I love a good catalog. I’m instantly transported to an idyllic place where my house is flawlessly decorated and organized. The throw pillows complement the loveseat (which matches the rug). Even the dog coordinates with his dog bed tucked neatly in the alcove. Sigh.

As you comb through each spread, there’s also a sense of familiarity. You know the brand. You identify with the look and feel. Recognize the products. You know the names, styles, cost, and ordering them is a cinch with those bolded product codes.

Why can’t everything be so satisfying and simple?

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Tags:  application  catalog  energy  Energy Efficiency  energy efficiency programs  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  incentive catalog  marketing 

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