Print Page   |   Contact Us   |   Sign In   |   Join AESP
AESP Kudos Korner
Blog Home All Blogs
Search all posts for:   

 

View all (53) posts »
 

Debunking Small Business As A Difficult Market

Posted By Franklin Energy Services, Thursday, June 16, 2016

Debunking Small Businesses as a ‘Difficult’ Market

The small business market seems predestined with its “hard to reach” typecast slapped across every storefront. Dare we even say it’s too difficult to bother targeting? Yet as the saying goes, sometimes what seems like hard work is worth the effort.

Let’s consider why this market is presumed hard to reach in the first place. There are a few reasons. Small businesses typically run under both time-constrained and cash-strapped owners. Staff is spread thin. Revenue fluctuates, depending on outside influences like the economy, construction or location.

Click to read the full article. 

Click to download the ebook.

 Attached Thumbnails:

Tags:  customer engagement  energy  Energy Efficiency  energy efficiency programs  engagement  Franklin Energy  Franklin Energy Services  Franklin Energy Services LLC  hard to reach  market  savings  segmentation  small business 

Share |
Permalink | Comments (0)
 

Home  Chapters  Topic Committees  RFPs  My Energy Gateway  Blogs   Resource Library

Membership Management Software Powered by YourMembership.com®  ::  Legal