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Mon., Feb. 8  
7:30am Registration Opens 
8:30am - 4:30pm Full-day Pre-confernce Workshop - Room: Joshua Tree
  1 Day Overview to the Principles of DSM  - (Extra fee required)

AESP’s highly-acclaimed course is taught by an industry expert with over 20 years of experience in the energy industry and is well-versed in all aspects of DSM. Principles of DSM workshop provides an overview of important components of program design, implementation and evaluation and is designed for those new to the field of DSM and energy efficiency.  

  • Industry organization and overview
  • DSM portfolio and program design (historical review, portfolio development and best practices)
  • Program implementation (core functions, implementation issues and service delivery options)
  • Monitoring and evaluation (core functions and implementation issues)
Workshop Leader:
Sami Khawaja, The Cadmus Group
1:00pm - 5:00pm Half-day Pre-conference Workshop - Room: Agave
  ½ Demand Response Half-day (Extra Fee Required) 

AESP’s Demand Response workshop accurately defines DR, its applications and its impact on customers and utilities. Various types of DR programs (Emergency vs. Economic) will be explored and definitions will include dynamic pricing/tariffs, price-response demand bidding, direct load control/cycling and more. Residential and Commercial programs will be discussed and Case Studies for each segment analyzed and presented. Attendees will also learn how to manage a DR program internally and externally. This course is delivered by an industry expert with over 20 years of experience in Demand Response.

Workshop Leader:
William Jackson, Paragon Consulting Services
5:30pm - 7:00pm  Opening Cocktail Reception - sponsored by Cooper Power Systems
Room: Turquoise Ballroom
Tues., Feb. 9  
7:30am - 8:30am Registration Opens 
Continental Breakfast -
sponsored by ICF International
Room: Turquoise Ballroom
8:30am - 10:30am Opening Plenary and AESP Energy Awards - Room: Presidio Ballroom
  Welcome and Opening Remarks
Meg Matt, President & CEO, AESP
Paul Bonavia, Chairman, President & CEO, Tucson Electric Power

20th Anniversary Remarks
Sue Nathan, Chair of AESP
Bill LeBlanc, Founding President of AESP

AESP Energy Awards Program – sponsored by ICF International
Sara Van de Grift, Vice Chair of Topic Committees for AESP

Keynote Address
Ralph Cavanagh, Natural Resources Defense Council

Ralph Cavanagh is a senior attorney and co-director of NRDC's energy program, which he joined in 1979. In addition, Ralph has been a Visiting Professor of Law at Stanford and UC Berkeley (Boalt Hall), and from 1993-2003 he served as a member of the U.S. Secretary of Energy's Advisory Board. His current board memberships include the Bonneville Environmental Foundation, the California Clean Energy Fund, the Center for Energy Efficiency and Renewable Technologies, the Renewable Northwest Project, the Northwest Energy Coalition, and the Sustainable Energy Advisory Board of Texas-based Energy Future Holdings. He is a member of the National Commission on Energy Policy, which the William and Flora Hewlett Foundation established in 2002. Ralph has received the Heinz Award for Public Policy, the Yale Law School's Preiskel-Silverman Fellowship, the Lifetime Achievement in Energy Efficiency Award from California's Flex Your Power Campaign, the Headwaters Award from the Northwest Energy Coalition, and the Bonneville Power Administration's Award for Exceptional Public Service. He is a graduate of Yale College and the Yale Law School.

10:30am - 11:00am  Refreshment Break in Expo Hall - sponsored by ERS
11:00am - 12:30pm  Conference Sessions 
  Session 1: Market Research & Evaluation - Room: Presidio I&II
  Moderator: Mary Sutter, Opinion Dynamics

Social Marketing Mind Games: Influencing Customers

Ethnographic Research: Use in Fostering a Culture of Energy Management
Speaker: Jennifer Mitchell-Jackson, Opinion Dynamics
Fascinating ethnographic study of California household energy users, practices and values. The first of its kind and magnitude, this study provides key insights from anthropologists and sociologists. Behavioral motivations, day-to-day barriers and idiosyncrasies that are not uncovered in traditional, quantitative studies were examined. Findings provide an invaluable contribution to program design, implementation, and evaluation efforts.


The Broadlands Project: Using Social Marketing Theory to Influence Behavior
Speaker: David Freeman, Skumatz Economic Research
The primary goal of the Broadlands Project was to document a social marketing project and create a transferable technology that other communities can use to influence residential behavior. The compelling results of this 1,600 single family residential experiment in Colorado, provide exceptional insight into buying behaviors, deliver a toolkit of lessons learned and share implementation steps for replication.


What Are Consumers Thinking about Energy Efficiency Today? 

Speaker: Jane Peters, Research Into Action
Results from a multi-client, longitudinal study of consumer attitudes about energy efficiency and energy programs will be presented. Changes in consumer views and actions will be discussed since the study began in 2002. Carefully designed to be representative of the national market, this study offers a unique window on changes in consumer attitudes and interests over an eight-year period. 

  Session 1: Energy Technology & Services - Room: Presidio III&IV
 

Moderator: Randy Altergott, Tucson Electric Power

Bright Lights and Fast Food!

Assessing Solid State Lighting Products and Projects for Funding
Speaker: Brian McCowan, ERS
LED and SSL lighting technologies have created an unprecedented level of excitement in energy efficiency. Dynamic case study, focusing in the Northeast, highlights a proven approach to assessing SSL products and projects and presents a cooperative regional approach that can be a roadmap for national SSL programs.

Improving The Energy Efficiency of Food Service Facilities
Speaker: Thomas Van Liew, Cadmus Group
Food service facilities are one of the highest users of energy with widely varying energy consumption and operating costs five to ten times higher than office buildings. This thought-provoking presentation shows energy managers the most cost-effective energy conservation measures in the food industry, which ones significantly lower operating costs, and how managers can apply LEED principles for maximum benefit.

Where are CFLs Going - Where are They Taking Efficiency Programs?
Speaker: Edward Weaver, First Tracks Consulting Services and Alexi Miller, The Cadmus Group
This can’t miss presentation delves deeply into how lighting programs need to change to accommodate changes by the EISA Act of 2007. This paper helps program designers understand what is known—and still uncertain—about lighting, how changes will affect program performance (and underlying load forecasts), and provide a framework for sound planning.

 

  Session 1: Program Design & Implementation - Room: Presidio V
  Moderator: Dan Tarrence, Franklin Energy Services

Grabbing the Hard-to-Reach Market

Unleashing the Power of Small Business
Speaker: Erinn Monroe, ComEd
Small business customers are often hard to reach. Through its Smart Ideas for Your Business program ComEd took a multi-pronged approach to reach this market. Learn principles behind their effective campaign that garnered a remarkable 25% response rate and traits of business owners most likely to participate. An innovative direct-buy program will also be discussed.

Direct Install: Examining the Methods and Results
Speaker: Michele Negley, KEMA
Over the past decade utilities from California to Connecticut have implemented “Direct Install” programs to engage small business customers in energy efficiency achieving varying levels of participation and energy savings. This intriguing presentation compares and contrasts the variations of several direct install approaches; highlights the drivers behind those variations; and emphasizes results, lessons learned and success indicators.

Trends in Comprehensive Multifamily Rehab Programs
Speaker: Julieann Summerford, Heschong Mahone Group, Inc.
Stimulating panel discussion outlines lessons learned, challenges and successes from Designed for Comfort, a multi-family program implemented in 2002. Learn how to develop a comprehensive, whole building, approach to existing multifamily buildings for the next generation of energy efficiency programs. Discussions include how to coordinate with existing programs; encourage deeper savings; deal with split incentives and much more.

 

12:30pm - 2:00pm Networking and Lunch in Expo Hall - sponsored by Summit Blue Consulting
2:00pm - 3:30pm Conference Sessions
  Session 2: Policy - Room: Presidio I&II
  Moderator: Mike Messenger, Itron

EERS Goals: A Comparative Review of Electricity Savings Goals in Four States (Panel Discussion)

Panelists:
Ruth Kiselewich, Baltimore Gas & Electric
Mike Brandt, ComEd
Bob King, Good Company & Associates
LeAndra MacDonald, Pacific Gas & Electric

Panel will present key analytical issues involved in developing energy saving goals at the state level and how details in the final savings decisions have profound impacts on utilities charged with achieving these goals. Information on the processes used to develop electricity savings goals in Illinois, Maryland, California and Texas and their progress to-date will be discussed. 

 

  Session 2: Marketing & Communications - Room: Presidio III&IV
  Moderator: Kendall Youngblood, Energy Trust of Oregon

Are you Online with your Customers?

Online Social Media: So Easy a Kid Can Do It!
Speaker: Tom DuBos, Apogee Interactive
This exhilarating interactive presentation illustrates how forward thinking utilities use social media to reach their customers to improve customer satisfaction, reduce operating costs, and increase participation in their efficiency programs. Concrete examples will be displayed and analyzed. Plus, pitfalls to avoid and how to engage customers, particularly younger generations often missed through other methods will be provided.

To Tweet or Not to Tweet: That is the Question
Speaker: Lynn Belken, WECC
Wisconsin Energy Conservation Corporation, through Focus on Energy, Wisconsin’s energy efficiency and renewable energy initiative, has evolved its marketing portfolio to include Twitter, Facebook, YouTube and Vimeo. This ongoing campaign is an excellent example of how energy efficiency program administrators can successfully use social marketing to reach more consumers and enhance brand perception.

Cool Homes Contractor Web Portal: Enhancing Communications
Speaker: Mike Schifman, Kansas City Power & Light 
Learn how Kansas City Power & Light (KCP&L) utilizes a web portal to strengthen its partnership and enhance communications with its network of HVAC contractors who support the Cool Homes energy efficiency program. The portal is a critical, one-stop-shop for contractors who want to grow their customer base and track their performance in the program.

  Session 2: Pricing & Demand Response - Room: Presidio V
  Moderator: Greg Wikler, Global Energy Partners

Focusing on Commercial

It’s not Double Dipping! Utility Demand Response in Restructured Markets
Speaker: David Brewster, EnerNOC
Using demand response for emergency purposes is prevalent in restructured markets. However, these resources represent significant additional opportunity in the form of potential utility programs, a concept that has gone relatively unnoticed. With substantial DR capacity and experience in both restructured markets and bilateral utility programs, learn how these constructs fit together to unlock value for utilities/stakeholders.

Ensuring Real MWs from Your C&I Demand Response Participants
Speaker: Rachel Buckley, E Source
Enlisting C&I customers in DR programs is the first challenge in creating an effective program—participants also need to take action. Knowing which sectors to target can accelerate enrollment, and understanding which DR measures to adopt in specific sectors will facilitate actual demand response. Best practices in recruiting C&I participants and case studies on effective DR approaches will be shared.

Orchestrating Duke’s ‘Virtual Power Plant’
Speakers: Michael Ozog, Integral Analytics & Anuja Ratnayake, Duke Energy
Duke Energy presents results from its innovative McAlpine smart-grid program that is testing a "virtual power plant" at one of its substations in Charlotte, N.C. The paper reviews the details of the program including the technologies and optimization features, contribution to smart-grid standards and opportunities for other utilities considering similar programs.
 

3:30 - 4:00pm  Refreshment Break in Expo Hall - sponsored by ERS
Room: Turquoise Ballroom
4:00pm - 5:30pm   Topic Committee Meetings (open to all attendees)
  Get involved, make new professional connections and have some fun! Visit one of five AESP topic committees and see what you've been missing!

Committees include:
  • Market Research & Evaluations - Room: Joshua Tree I
  • Energy Technology & Services - Room: Joshua Tree II
  • Pricing & Demand Response - Room: Agave I&II
  • Marketing - Room: Coronado II
  • Implementation: Room: Coronado I
5:30pm - 7:00pm  Reception in Expo Hall - sponsored by Freeman, Sullivan & Co.
Prize giveaways! Visit the exhibitors and enter to win!
Room: Turquoise Ballroom
Wed., Feb. 10  
7:30am - 8:30am  Registration Opens 
Continental Breakfast -
sponsored by Enbridge Gas
Room: Turquoise Ballroom
8:30am - 10:00am Conference Sessions
  Session 3: Greenhouse Gas - Room: Presidio I&II
  Moderator: Carol White, National Grid

Greenhouse Gas & Climate Change

Measuring Greenhouse Gas Benefits of Energy Efficiency Programs
Speaker: Kenneth Skinner, Integral Analytics
An industry expert describes the various calculation methods used for quantifying the avoided GHG emission benefit of energy efficiency programs and identifies strengths and weaknesses of each using actual Duke Energy impact evaluation results and Wisconsin’s Focus on Energy Program results. Exciting new development demonstrates the advantage of converting hourly load impacts to reductions in greenhouse gas emissions.

The Climate Change Silver Bullet?
Speaker: Derrick Rebello, QuEST
Tax-lien finance programs have the potential to significantly increase the adoption of high cost energy efficiency/renewables. This thought-provoking paper reviews the mechanics of tax-lien finance; provides a survey of states that have passed legislation permitting tax-lien finance; and delivers meaningful case studies from a number of the programs that are currently up and running.

Reducing GHG: How do EE Programs Stack Up?
Speaker: Lisa Skumatz, SERA
With cap and trade aimed at reducing GHG emissions, there is a greater need for evaluators to consider GHG emissions in their measurement estimates. This intriguing paper offers a rare cross-field study, and provides a unique analytical perspective for assessing “green” initiatives. Results will help guide cities to identify the optimal mix of programs and initiatives toward sustainability goals.
  Session 3: Marketing & Communications - Room: Presidio III&IV
  Moderator: Bill LeBlanc, Boulder Energy Group

Marketing 2.0: Integrated Approaches to Reaching our Customers

Panelists:
Laura Orfanedes, The Cadmus Group
Cindy Marzofka, SRP
Brad Kates, Opinion Dynamics
Rick Morgan, Morgan Marketing Partners

Is “utility marketing” an oxymoron? This interactive panel will dive into key marketing issues of today and tomorrow, presenting facts and opinions about social media, market segmentation, customer attitudes and beliefs, messaging, behavior change marketing, and other crucial issues. Return to your office with fresh new ideas on moving your marketing efforts to the next level.

 

  Session 3: Program Design & Implementation - Room: Presidio V
 

Moderator: Michael Brophy, Enbridge Gas Distribution

Generating Huge Energy Savings in the C&I Markets

Comprehensive DSM Program: Effectiveness of Capturing Identified Potential Energy Savings
Speaker: Brian Albert, Nexant
MidAmerican's Efficiency Partners program provides real world results from a customer- focused, comprehensive, DSM Program. The program helps customers identify specific energy efficiency opportunities, and provides incentives structured to buy down the simple payback of energy efficient measures. The paper also explains how the program can effectively capture the next ten years of identified potential energy savings.

Engaging the Industrial Sector in Efficiency and Renewable Energy Programs
Speaker: Gary Epstein, ERS
The industrial sector is the most difficult sector to involve in the implementation of efficiency and renewable energy projects. This noteworthy paper first discusses some highly effective programmatic approaches that have demonstrated considerable success in promoting both energy efficiency and renewable energy projects in the industrial sector. Program models for Efficiency Maine and NYSERDA will be shared.

Energy Efficiency Investments in the Midst of an Economic Downturn
Speaker: Wendy Tobiasson, KEMA
Learn how the recent economic downturn has impacted large business incentive programs and how customers, trade allies, and program implementers have responded. See how market changes in specific regions help utilities plan for energy efficiency programs in today’s challenging economic climate. Program examples and market data gathered from utilities before and during the economic downturn will be revealed.

 

10:00am - 10:30am  Refreshment Break in Expo Hall - sponsored by The Dow Chemical Company
Room: Turquoise Ballroom
10:30am - Noon Conference Sessions
  Session 4: Market Research & Evaluation - Room: Presidio I&II
  Moderator: Elizabeth Titus, NEEP

Plugging Into C&I Savings

What Manufacturers Want: Implications for Electronics Program Design
Speaker: Marti Frank, Research Into Action
Effective electronics programs and policies depend on the ability to motivate manufacturers, not only to provide energy efficient products and market them effectively, but also to increase the efficiency of products over time. This timely and compelling paper describes what manufacturers want and need. In addition, it offers concise, comprehensive suggestions for electronics program design based on in-depth qualitative research.

Local Government Partnerships: Maximizing Local Energy Savings Opportunities
Speaker: Tami Rasmussen, ECONorthwest and Valerie Richardson, KEMA
In California and other states, program administrators are utilizing local government partnerships as an untapped mechanism for achieving deeper energy savings and laying the groundwork for long-term sustainability initiatives. Hear the results of an ongoing process evaluation of PG&E’s Local Government Partnership program. See firsthand how to maximize energy savings and how long-term sustainability and climate change goals are achieved through these partnerships.

Best Practices for Delivering Plug-Load Energy Efficiency to Businesses
Speaker: Carol Sabo, PA Consulting Group
The energy efficiency industry needs to address exploding plug-load electric usage. A study of plug-load efficiency opportunities is being conducted in the northeast and results will be valuable to program designers to help define measures and methods to target plug-load electric use in the small business sector. This presentation will describe the objectives, methodology, and results of the market assessment.

 

  Session 4: Policy - Room: Presidio III&IV
  Moderator: Dick Spellman, GDS Associates

Employment Impacts of the Stimulus Plan

Job Growth and the Green Economy
Speaker: John Davulis, GDS Associates
Based upon a GDS analysis performed for the Maine Department of Labor and a review of a number of national studies this intriguing paper proposes answers to:
  • What do we mean by the green economy? 
  • What industry segments comprise the green economy?
  • How big is the Renewable Energy & Energy Efficiency (RE&EE) sector of the green economy and much more…

Removing Barriers: Getting Long-Payback EE Measures on the Street
Speaker: Dana D’Souza, Skumatz Economic Research
This significant paper provides a summary of research on the existing municipal and county loan fund programs used to finance residential and commercial energy efficiency. These increasingly popular programs allow current owners to install energy efficient and renewable equipment with a payback of up to 20 years. Debt transfers to the new owner through the property tax assessment.

 

  Session 4: Program Design & Implementation - Room: Presidio V
  Moderator: Stephan Gunn, Consultant

Leveraging Human Nature

Using Behavioral Science to Drive Energy Efficiency
Speaker: Alex Laskey, OPOWER
The application of behavioral science in driving energy efficiency across large numbers of households. This impressive paper identifies the key drivers of behavioral change and discusses the challenges being addressed in successful pilot programs. The future role of behavioral science and home energy reporting in reducing demand in an AMI environment will also be featured.

Real-time Feedback in a Boarding School Setting: A Case Study
Speaker: Gary Loeb, TellEmotion, Inc.
How does a high school change social norms so that it’s "cool" to conserve resources? Brooks Academy, a school in Massachusetts, deployed the TellEmotion system for real-time electricity use feedback in Spring 2009. A case study including deployment, data, student and faculty response, along with results from a focus group and user study, will be explored and discussed.

Engaging with Customers on EE – Is it Monsters Inc-2?
Speaker: Everett (Chip) Perkins, Apogee Interactive
This interactive session promises to be engaging with ample time for audience involvement. How DO utilities effectively engage and educate their customers on residential energy efficiency? Learn about an innovative strategy for drawing residential customers into a constructive dialogue. Customers gain a greater sense of empowerment and influence, and the utility is viewed more as a partner in the energy efficiency adventure.

 

Noon - 1:30pm  Lunch in Expo Hall - sponsored by Lockheed Martin
Room: Turquoise Ballroom
Expo Hall closes after lunch
1:30pm - 3:00pm Conference Sessions
  Session 5: Market Research & Evaluation - Room Presidio I&II
 

Moderator: Bill Streetman, CLEAResult Consulting

Evaluation – Just Do It!

Inventory of Current Practices in Evaluation and Recommendations for Improvement
Speaker: Mike Messenger, Itron
Hear the findings from a nationwide inventory of EM&V practices and methods in 12 key states conducted during the summer of 2009. This motivating presentation highlights differences and similarities in both evaluation techniques and reporting conventions used to report program savings at the state level. Learn how policy makers perceive usefulness of load impact evaluations to make policy and/or resource procurement decisions.

A California Non-Residential Lighting Logger Palooza!
Speaker: Bob Ramirez, Itron
Understand key process aspects and lessons learned from implementing the large scale lighting logger and lighting verification study conducted for the CPUC’s Small Commercial Contract Group evaluation. This effort examined Downstream and Upstream lighting measures and is one of several intertwined Residential and Non-Residential lighting metering efforts in California. If you are now or will soon be conducting an on-site survey or lighting logger study, this session is for you.

The Earlier, the Better - An Upstream Program Evaluation Method
Speaker: Rafael Friedmann, PG&E
A fascinating new evaluation method, being implemented in California to overcome some of the known difficulties with upstream programs, will be presented. The context for this method will be covered using the PG&E Business and Consumer Electronics program. In addition, how to collect evidence to capture changes brought about because of the program, and how to assess what was expected to occur absent the program, will be demonstrated. 

 

  Session 5: Policy - Room: Presidio III&IV
  Moderator: Dulcey Simpkins, E Source

Stimulus Funding’s First Anniversary: Divorce Court or Marital Bliss? (panel discussion)

Panelists:
Elizabeth Titus, NEEP
Robin Boudreau, AZ. Dept. of Commerce
Bruce Folsom, Avista Utilities

The American Recovery and Reinvestment Act of 2009 will have a tremendous impact on nearly all energy-related activities in the U.S. This august panel of experts will provide an up-to-the-minute analysis and review of how the stimulus is affecting utility and state energy-efficiency and renewables programs, and discuss the major challenges we face in capitalizing on the mission of ARRA.
  Session 5: Energy Technology & Services - Room: Presidio V
  Moderator: Fred Dreher, Franklin Energy Services

Got Grid?

Smart Metering: A Smart Path to Energy Efficiency
Speaker: Sarah Fliszar, PPL Electric Utilities
PPL Electric Utilities shows how the deployment of 1.4 million hourly-read “Smart Meters” makes customers aware of the impact their actions have on their energy use. Customer use of web-based tools tying usage to monthly bills has enhanced their ability to better understand and manage their consumption. The enlightening presentation will also discuss how a TOU pilot program is changing behavior and patterns of usage.

A Smart Meter Requires a Smart Interface
Speaker: Carol Stimmel, E Source
Energy use feedback shows promising potential as an effective strategy to reduce energy consumption in the home. With the emergence of smart metering and the inevitable decrease in cost for in-home technologies, there are rich opportunities for feedback through energy use displays such as in-home displays and web portals. Yet, even with the penetration of advanced meter points in North America, lab trials and pilots continue to test for the effectiveness of feedback, suggesting that there are still many questions for energy providers about the implications of existing studies on the actual role of feedback in efficiency and demand response programs. A number of studies and pilots are reviewed that identify the impacts of providing direct feedback to residential consumers.

Building DSM (Energy Efficiency and Demand Response) on a Smart Grid Platform
Speaker: Dan Violette, Navigant Consulting (formerly Summit Blue Consulting)
Smart grid applications should be a driving factor for the integration of EE and DR as true least-cost solutions are sought through DSM. Get a clearer picture about the overlap between smart grid investments and residential and commercial EE programs and the integration with EE and DR on a smart grid platform. This paper examines how two utilities have committed to substantive investments in the smart grid.

 

3:00pm - 3:30pm Refreshment Break - sponsored by The Dow Chemical Company
Room: Presidio Foyer
3:30pm - 5:00pm Conference Sessions
  Session 6: Market Research & Evaluation - Room: Presidio I&II
  Moderator: Bob Collins, Ontario Power Authority

The Bottom Line: Evaluation Results

Quantifying Market Transformation Impacts when Results Really Matter
Speaker: Robert Russell, Northwest Energy Efficiency Alliance
Utilities routinely track market transformation programs during the implementation phase. However, since significant market diffusion often occurs after program funding ends, assessing the true long-term impact of a program requires a mechanism for tracking ongoing market progress. This inspiring paper presents methods and findings from a long-term tracking approach developed and applied over five years for over a dozen market transformation programs in the Northwest.

ENERGY EFFICIENT HOMES: Predictions, Performance and Real-World Results:
What can we learn from 160,000 houses in Houston?
Speaker: Brian Coble, Advanced Energy
This large-scale comprehensive study examines energy efficiency performance of three classes of homes in the Houston, Texas market: ENERGY STAR, guaranteed performance homes, and standard construction. The methodology identified those construction characteristics that deliver extremely efficient buildings. In addition to the specific questions of residential energy performance, the results will illuminate the impact that programs like ENERGY STAR have on the market overall.

Enabling Residential Energy Conservation Behaviors
Speaker: Ken Tiedemann, BC Hydro
Although there are a number of papers describing behavioral pilots, there appear to be few rigorous evaluations of full-scale residential energy behavioral programs. This paper fills this gap by clearly articulating and implementing a rigorous evaluation of a behavior base advertising DSM program. We used a social psychology behavioral change framework, and analyzed the determinants of awareness, attitudes and behavior. 

 

  Session 6: Marketing & Communications - Room: Presidio III&IV
 

Moderator: Corey Diamond, Summerhill Group

Speaking Their Language: Targeting Messages to Reach All Your Customer Types

Just do it: Best Practices in Energy Efficiency Advertisements
Speaker: Matthew Burks, E Source
This entertaining session studies some of the top utility energy efficiency ads from 2008 – 09; discusses the self-reported objectives, tactics, and targets; and shares quantitative and qualitative results from the most cutting-edge ads. There is no question that technology and program design is a critical base to any effective energy efficiency program, but marketing is an essential third leg to the stool of success.

Moving Beyond Awareness: Using Segmentation to Drive a Movement
Speaker: Caroline Wilson, Opinion Dynamics
To effectively motivate its residents, the California Public Utilities Commission is conducting a statewide segmentation study. This paper outlines how a planned and actionable segmentation scheme can entice residents to take action. By identifying the most appropriate motivations for each segment, the paper provides insights into ways in which motivations and barriers can be leveraged to close the attitude-behavior gap.

Integrated Demand-side Management and Customer Segmentation
Speaker: Duane Larson, PG&E
PG&E implemented one of the most comprehensive and aggressive energy efficiency programs in the nation resulting in record energy savings across multiple customer market segments. The end of 2008 brought about the completion of a three-year customer-based portfolio, which showcased integrated energy management solutions tailored to meet customers' specific needs. Discover the energy saving results from this hard-hitting campaign.

  Session 6: Pricing & Demand Response - Presidio V
  Moderator: George Phillips, Morgan Marketing Partners

Focused on the Community

Estimating Hourly Loads for 50 States (by Customer Segment)
Speaker: Stephen George, Freeman, Sullivan & Co
A common shortcoming of many DR plans is the lack of accurate estimates of hourly loads. This thought-provoking presentation summarizes analysis conducted as part of the FERC National Assessment of Demand Response Potential that combined load research data from 21 utilities with data on annual use, weather conditions, and air conditioning saturations in order to estimate hourly loads, by customer segment, for the US.

Achieving Energy Savings in Capacity Constrained Areas of Northern Nevada
Speaker: Adam Grant, NV Energy
The Dayton Initiative is a creative example of leveraging cross program collaboration, social marketing and traditional program channels to bring energy savings to hard-to-reach rural markets. The approach utilized all available means to ensure that the program reached the maximum number of local residents and yielded positive results. This captivating program intends to change the way utilities approach rural markets.

PowercentsDC Program: A Case Study in Customer-driven Demand Response
Speaker: Chris King, eMeter Corporation
This dynamic presentation illustrates a case study in customer-driven demand response. Results from the PowercentsDC™ Pilot Project, an ongoing smart meter program for approximately 1400 customers will be discussed. Using a three-tiered pricing system for different consumers - simple TOU, CPP and PTR - as well as load control, in home feedback, metering and marketing strategy, the project effectively demonstrates the benefits of residential demand-response.

 

5:30pm - 7:30pm  Special Event - sponsored by Chartwell Inc., Geavista Group and Itron
Event held at the Last Territory Venue in front of hotel
Thurs., Feb. 11   
7:30pm - 8:30am  Registration Opens 
Continental Breakfast -
sponsored by AESP
Room: Turquoise Ballroom
8:30am - 10:00am  Conference Sessions 
  Session 7: Renewables - Room: Presidio I&II
  Moderator: John Hargrove, NV Energy

Renewing Your Portfolio

Passive Solar: A Key to Reach Net Zero
Speaker: Bruce Baccei, SMUD
Passive solar is often overlooked as a viable energy option. It appears as a thin line in the loading order between energy efficiency and renewable energy yet good designs can provide substantial space heating, cooling and day lighting. Passive solar needs to be re-emphasized and re-incorporated and new partnerships between architects, home performance, remodelers, and ESCO's need to be established.

Renewables and Cap & Trade
Speaker: Hugh Schmidt, Wisconsin Department of Natural Resources
Generation from renewable resources and Cap and Trade regulation are prominent mechanisms for addressing the impact of electric generation on the environment. However they typically involve multi-state markets with different regulatory frameworks. This presentation offers an analysis of state and regulatory frameworks that must cooperate for a successful generation from renewables and Cap and Trade programs. Attendees will also gain a better understanding of legal and regulatory definitions and current issues.

Making the Carbon Connection: Empowering Customers to take Action
Speaker: Chris Drake, Avista Utilities
People are making environmental issues a primary concern and this paper examines an online residential Carbon Calculator currently deployed by more than ten North American utilities. Users educate themselves about which lifestyle choices most contribute to their carbon emissions and are presented with suggestions for ways to reduce their environmental impact. Carbon calculators empower consumers to make informed choices to reduce emissions and increase energy efficiency.

 

  Session 7: Pricing & Demand Response - Room: Presidio III&IV
  Moderator: Stuart Schare, Navigant Consulting (formerly Summit Blue Consulting)

Understanding Customer Decisions Associated with Default Dynamic Pricing
Speaker: Josh Bode, Freeman, Sullivan & Co.
In May 2008, San Diego Gas & Electric placed the majority of its non-residential customers who had interval meters on a critical peak pricing tariff. If they did not migrate within 45 days, they remained on the tariff for at least 12 months. This paper compares the characteristics of customers who stayed on the rate with those who left, and examines the drivers of those decisions.

Residential Real-time Pricing Program Achieves Savings for Utility and Customers
Speaker: Marjorie Isaacson, CNT Energy
Some economists consider real-time pricing ideal for customers to participate in the energy market and, there are others who believe that RTP is too complicated and too expensive. The Ameren Illinois Utilities’ Power Smart Pricing Program is a low-tech program founded on the proven principle that basic knowledge is sufficient to enable most customers to respond beneficially to RTP. Learn about the fascinating results from this program.

Enabling Price-responsive Demand Response using Legacy Load-management Technologies
Speaker: Dan Merilatt, Cooper Power Systems
In industry-wide discussions about the “smart grid”, “advanced metering infrastructure”, and “dynamic pricing”, there is little talk of how to bring the benefits of dynamic pricing and customer choice to these legacy systems without replacing existing devices. This paper discusses the informational and technological requirements needed for legacy load-management system participants to introduce their own chosen responses to critical peak pricing.

 

  Session 7: Program Design & Implementation - Room: Presidio V
  Moderator: Sue Nathan, Applied Energy Group

The Holistic Team Approach to Residential Program Design
Speakers: Anita Hart, NV Energy and Lark Lee, PA Consulting Group
With the energy efficiency industry moving quickly, there is less time for taking sequential steps of market research, a potential study, concept analysis, and a detailed program design. This remarkable NV Energy case study illustrates how these steps were accomplished in a much shorter timeframe by coordinating closely with resource planning, load forecasting, program managers, evaluators, and a potential study team.

Program Design for Dummies: Parameter-driven Program Design
Speaker: Robert St. Amand, Lockheed Martin
Lockheed Martin has developed a parameter-driven methodology for program design that simplifies both the design process and the ability of utility clients to evaluate the viability of a proposed design. If program designs can be better evaluated before they are submitted to the commission for approval, the chance for successful implementation increases dramatically.

Partnering for Success: Colorado’s Public-private Collaboration for Program Implementation
Speaker: Eric Stern, CLEAResult Consulting
Xcel Energy partnered with Colorado’s Governor’s Energy Office (GEO), local governments, and other Colorado utilities to deliver a suite of residential energy efficiency programs. This paper shares how Xcel Energy and the GEO collaborated to expand several existing state-run programs into Xcel’s 2009 residential initiatives. Key strategies used to develop this model, and how other regions can create a similar alignment between government agencies and utilities, will be discussed.

 

10:00am - 10:30am Refreshment Break - sponsored by We Energies
Room: Presidio Foyer
10:30am - Noon  Conference Sessions 
  Session 8: Policy - Room: Presidio I&II
  Moderator: Rick Morgan, Morgan Marketing Partners

Pros & Cons of Mandatory Approaches

Mandatory Energy Disclosure for Existing Buildings: A New Policy Opportunity
Speaker: Philippe Dunsky, Dunsky Energy Consulting
This captivating paper presents the findings of a study conducted for Northeast Energy Efficiency Partnerships that reviews mandatory disclosure and upgrade policies (MDU) being introduced in the US and abroad, and proposes a policy implementation roadmap for the Northeast region as a whole. Key topics covered include an international policy review, experiences from the European Union, lessons learned and key issues to consider when designing a (MDU) policy.

Securing Outside Capital: Supporting On-bill Financing and Reducing Program Costs
Speaker: Jeff Schlegel, Schlegel & Associates
Approaches and results of an outreach effort to attract and secure outside capital to support energy efficiency programs will be demonstrated. Different investment and financing combinations from investors, customers, and utility program administrators are discussed with particular focus on the investor. Based on actual experiences and lessons learned from an ongoing outreach effort to potential investors, this is a can’t miss presentation for capital seekers.


 

  Session 8: Marketing & Communications - Room: Presidio III&IV
 

Moderator: Sara Van de Grift, WECC

Working with Communities, Towns, and Neighborhoods…Oh My!

Inspiring Communities to Become Champions of Energy Efficiency
Speaker: Claire Saddler, ComEd
The unique ComEd Community Energy Challenge is a competitive program designed to help municipalities develop and implement energy efficiency projects that reduce electric use while advancing municipal sustainability objectives. Ten municipalities are participating and are committed to reducing the amount of energy used in municipal operations, and by residents and businesses. ComEd will award $100,000 to the municipality with the winning energy plan.

Replicating Marshfield's Success: "If You Build It, They Will Come"
Speaker: Kathleen DeVito, CSG
In 2008 NSTAR Electric launched a high-profile campaign to lower peak demand in the town of Marshfield, Massachusetts. Learn the results of this pioneering program and how it utilized targeted marketing for a strong finish and provided NSTAR Electric and the community with benefits that far exceeded initial expectations. Learn how to create your own uniquely branded program for your region and how targeted marketing initiatives really work.

Neighborhood Outreach: Effective Approach for Reaching Lower-income Urban Populations?
Speakers: Elaine Bryant, PSE&G and Rachael Fredericks, PSE&G
The Residential Whole House Efficiency Program, developed by PSE&G, contracted with non-profits, community agencies, and local redevelopment groups to hold community events, canvas door-to-door, and assist customers in completing applications, and scheduling initial audits for a host of energy saving measures. PSE&G offered a source of revenue and the means for greater outreach in communities. The surprising results from this much-admired program will be presented.

 

  Session 8: Program Design & Implementation - Room: Presidio V
  Moderator: Katherine Johnson, Johnson Consulting Group

Home Performance for this Leaky House

Enhancing the Effectiveness of Home Energy Audits
Speaker: Jennifer Amann, ACEEE
While much has been done to identify energy savings opportunities and how to perform retrofits, less attention has been paid to understanding which methods are most effective in getting customers to implement audit recommendations. This paper explores a diverse set of audit programs to gauge effectiveness in encouraging implementation of audit methods, determine overall energy savings, and identify the best features to improve audit program design and implementation.

Home Performance: Lessons Learned from Three Innovative Pilot Programs
Speaker: Sue Hanson, WECC
Attendees will hear “best practices” and “lessons learned” from three innovative pilot programs running as an extension of Wisconsin Focus on Energy's Home Performance with the ENERGY STAR Program. These pilot programs incorporate more direct utility involvement, higher reward levels and various delivery and marketing approaches. Additionally, they try to achieve deeper levels of energy savings yet maintain a whole-house approach to energy efficiency.

Making Home Performance Accessible to Everyone: A New Initiative
Speakers: Tina Jayaweera, The Cadmus Group and Matt Daunis, Black Hills Energy
Attendees will learn through a pivotal case study and discussion on how to develop a customer-focused comprehensive energy audit program. The case study highlights Black Hills Energy’s pilot program development and addresses each critical step including planning, design, marketing, implementation, selecting training and quality assurance vendors, and building a robust trade ally network. Initial customer satisfaction findings will be shared.

 

Noon - 2:30pm Closing Plenary and Buffet Lunch - sponsored by CLEAResult
Room: Turquoise Ballroom
 

AESP Update
Speaker:
  Carol White, AESP Chair
Learn about the many new services AESP has developed in the past 12 months and get the scoop on what you can expect in 2010.

Topic Committee Reports
Moderator: Sara Van de Grift, Vice Chair, Topic Committees
Speakers: Elected Topic Committee Chairs
An integral part of AESP, hear what the AESP Topic Committees have accomplished in 2009 and what projects they will work on for 2010.


State of the Industry Report
Speaker: Katherine Johnson, Vice Chair of Publications for AESP
Key findings and analysis from AESP's new report on the state of the energy services industry.

Closing Plenary
Now That We Have Everyone's Attention, Will We Deliver?
Speaker: Harvey Michaels, MIT
What a great and important time this is for energy professionals! MIT models are prominent in the Copenhagen process and, guess what, they say first and foremost we need a LOT more efficiency. But, our industry only has a few years to prove that the approach we have advocated to meet energy needs is the right one. The speaker will share some of the research and policy challenges discussed frequently: How do we prove to the skeptics that efficiency and DR can be relied upon? How do we create a sustainable deployment path that will last for decades and deliver on the potential? What political interests and industries will challenge us the most? What must we do together?

 

2:30pm Conference Sessions Adjourn
   
  Post-conference Trainings
 2:30pm - 5:00pm Post-conference trainings begin Thursday, February 11
Friday, Feb. 12 Post-conference trainings continue - 8:30 am - 5:00 pm
  Marketing - Room: Canyon I
  1.5 day Elements of Marketing your Energy Efficiency Program (Extra Fee Required)

Ideal for people seeking fresh and innovative ways to market their residential, low-income residential and/or C&I programs . Learn the power of creative messaging, using the appropriate marketing channels, selecting contractors and implementers, developing effective collateral, implementing social marketing, budgeting, and much more.
  • Realistic goal-setting, establishing metric and performing market research
  • Learn how to identify and market to key segments
  • Recognize the differences between results-driven and ineffective marketing collateral
  • Understand how to measure results
  • Case studies, lessons learned and exercises

Trainers:
Carol Mulholland, The Cadmus Group
Patricia Thompson, Sageview Associates
 

  Research & Evaluation - Room: Canyon II
  1.5 day Principles of Research and Evaluation (Extra Fee Required)

Designed for those new to evaluating, monitoring and tracking energy efficiency program results, this course illustrates the importance of research and evaluation; provides in-depth data on evaluation methodologies, and where and when to apply them; helps you develop the ideal evaluation plan and more
  • Learn how to conduct baseline studies, develop effective collection methods and perform sampling strategies
  • Understanding logic models and how to apply them to your programs
  • Discover the difference between process evaluations, impact evaluations and market transformation
  • Collaborate with your peers and colleagues to develop your own sample evaluation program
  • Case studies, lessons learned and exercises

Trainers:
Lark Lee, PA Consulting Group
Laura Schauer, PA Consulting Group

  DSM - Economics & Evaluation - Room: Canyon III
  E2 – Level II – Demand-side Management – Economics & Evaluation (Extra Fee Required)

This more advanced class delves deeply into the Economics and Evaluation processes of Demand-side Management and Energy Efficiency programs. Attendees will learn in-depth information on Application of Cost-Benefit tests, Cost-Effectiveness Metrics, Determining Discount Rates, Integrating DSM Economics with Supply-side Economics and emerging Environmental issues that are impacting DSM Economics.
  • Economics – Cost-Benefit Tests and Applications, Utility Avoided Costs, Factors in Determining Discount Rates, Market Simulations, Use of Planning Models, Climate Change GHG regulation, Decoupling and Incentive models, and more
  • Evaluation – Process, Market and Impact Evaluations and when and how to apply, Evaluation objectives and costs, the 90/10 Burden concept, Sampling/Calculating confidence intervals, Leveraging data, Methodologies, Regression Usage and Equations, Uncertainty Analysis and more
  • Case studies, lessons learned and exercises 

Trainer:
Bill Provencher, Navigant Consulting
Frank Stern, Navigant Consulting

  DSM - Program Planning, Design & Implementation - Room: Canyon IV
  Level II – Demand-side Management – Program Planning, Design & Implementation (Extra Fee Required)

The new, more intensive course delivers all of the comprehensive tools you need for developing detailed Demand-side Management and Energy Efficiency programs. This more advanced level course shows you how to create and Energy Efficiency Portfolio with effective results-driven goals, how to assess risk, and how to successfully implement, manage and track your programs.
  • Program Planning – Setting goals for Market/Regulatory Environments, Drivers of the Portfolio Development Process, Risk Assessment, Financial Mechanisms, Surveys, Potential Studies, Program Theory, Incentives, Schedule & Milestones and more
  • Implementation – Responsibilities of Implementers/Team, Organizational Structure, Developing and Initiating Marketing Plan, Contractor Selection, Operations Manual, Tracking Systems, Managing Workflows and Customer Contacts and more
  • Case studies, lessons learned and exercises
     

Trainers:
Charles Budd, Kema
Jennifer Fagan, Itron, Inc.

Feb. 12 at 5:00pm Trainings Adjourn

 

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